… with ACP Media, Sugar, DB Breweries and Alcatel-Lucent all issuing a few new swipe cards.
ACP Magazines has announced the key appointment of Tanya Walshe (nee Speir) as group strategy and insights manager.
Walshe has worked in the media industry for over 18 years in various roles across sales, marketing, research and strategy and has held senior management positions in media research (most recently as group strategy manager at Fairfax Media, a job she started in 2008). She also served on the Print Media Industry Readership Review committee and has been instrumental in developing award-winning online panels.
“Tanya brings to ACP a deep understanding of the New Zealand media landscape and broader market environment, as well as a strong strategic focus,” says ACP’s chief executive Paul Dykzeul. “Tanya’s great strength is her wealth of knowledge and experience in editorial insights and this is an area we wish to expand and develop further in the business.”
As head of ACP’s research department, Walshe will spearhead a number of key initiatives to help drive circulation and advertising revenues.
“ACP Media has an outstanding portfolio with many influential brands that New Zealanders love,” Walshe says. “It is exciting to be joining a talented team which crafts magazines that inform and inspire audiences, provides deep advertising connections and celebrates our way of life. Publishing is going through a renaissance and there has probably never been a more dynamic time to provide the insights and market knowledge to shape the growth strategies of the country’s leading magazine publisher. I feel privileged to lead that focus.”
Her appointment is effective 8 November and she will report through to Fiona Lyon, who was recently promoted to the newly established position of marketing director.
Sugar ‘n spice
Sugar has added two new creative duos to its ranks, with Genevieve Barnett and Daniel Nelson, who have dabbled with Colenso, DDB and JWT, and Jono Aidney and Rob McDowell, from Origami and Rapp respectively, joining the team.
“Both teams are young, creative, ambitious and already doing some great work across all our clients. We’re very excited to have them here,” says Sugar’s creative director Tim Huse.
Bloore to the floor
DB Breweries has appointed Hailey Bloore as project manager for Rugby World Cup 2011 and with Heineken a Worldwide Partner and the Official Beer of Rugby World Cup 2011, she will be responsible for project managing the brewers’ involvement in the tournament, as well as working with key industry and local groups.
Bloore, who reports to DB Breweries’ general manager of marketing, Clare Morgan, is extremely familiar with DB’s brands, including Heineken, having previously worked for DB Breweries as communications manager.
She spent the past 18 months in London as communications manager for Associated Newspapers Limited before returning to DB and New Zealand earlier this month.
The Hilless are alive
Speaking of rugby, Alcatel Lucent’s Nick Brown has headed to New Zealand Rugby to take up the role of general manager public affairs. And the new head of communications and brand for New Zealand and the Pacific Islands will be Bryony Hilless, who has been pretty busy recently in her role as corporate communications manager with 2degrees. She starts her new position on 22 November.