The latest agency news, campaigns and client wins (and losses) making headlines across the region.
They know boy racers are into Beemers and babes, so NZ Auto Salon has put both on the cover of its first issue. The November issue goes on sale from 27 October.
The Australian magazine started in 2002 and is the fastest-growing men’s title in the market. Adrenalin Publishing …
New Zealand sporting venues are struggling to fill stadiums in a fiercely competitive ticketing market, says a new Nielsen/BrandAdvantage study of the New Zealand events and ticketing market.
In the last five years, increased rugby fixtures and netball competitions, coupled with new facilities such as Vector Arena and a …
Stephen King fans are frothing at the mouth to find extracts of his new book, Under the Dome, scattered all over the worldwide web. Launched by Hodder and Stoughton, it’s probably the biggest game of literary hide and seek ever seen.
The epic novel features more than 100 characters …
Xtranormal has created an ingenious text-to-movie application. Type in a script and your video will be made in minutes.
Jeremy Taine has resigned as executive creative director at Ogilvy effective 12 November. Basil Christensen and Damon O’Leary have been named as joint executive creative directors and will oversee Ogilvy’s national creative department.
Jeremy joined Ogilvy when the company he owned with Roy Meares, MTC, was acquired. Over …
An Adshel bus shelter was transformed into a full-on football environment last week.
On Auckland’s Queen St, a whole bus stop was wrapped in images of a grandstand of Arsenal fans. Waiting commuters soaked in the sounds of chants and cheers of thousands of football fans from hidden speakers …
Media director Matt O’Sullivan has resigned from Carat to set up the New Zealand arm of Naked, the international media agency.
The well known media buyer and planner was at Carat for a massive nine weeks and previously held senior positions with Media Edge CIA.
His ‘director’ role commences …
Who’s going to drive The Apprentice Kiwi-style? Will he/she have to wear a toupee?
Aucklander Glenn Wood has won a screenplay competition at the WILDsound Film Festival in Toronto.
His sports comedy screenplay Heartbreak Knoll, “in the vein of Dodgeball and Blades of Glory”, was selected from over three hundred entries as one of three winners in their fall festival. The first act will …
Bryan Crawford, group CEO of DraftFCB, is the new elected president of CAANZ for a two-year term.
“I’m honoured to take on the position of CAANZ president,” says Crawford. “The industry has some challenging times ahead. My goal is to do everything I can to ensure the ongoing success …
George FM has secured two eccentric TV personalities for its Saturday morning slot. Rhys Darby and TV3’s David Farrier are hosting the Cryptid Factor, 8 –10am. The best descriptions of the show are from the funny men themselves.
Cryptozoologists David Farrier and Rhys Darby
Darby says:If I ever …
If your business is rural, you’ll want to know NZ’s most popular sites in the rural category for September. Attractive design is obviously not a priority for these websites; it’s all about information, easy navigation and the best deals for Friesan weaner bulls and fricken huge log …
Have you heard the celebrity remake of Midnight Oil’s Beds are Burning for the Tck Tck Tck campaign? I’m afraid it’s necessary to see how lame it really is. Critics have been lambasting it for the past week.
How did they get it so wrong …
The online video phenomenon cracked another mighty milestone last Friday – one billion views per day. That’s more than 11,500 views per second. YouTube’s blog post by CEO Chad Hurley, cutely titled Y,000,000,000uTube, tells us that he joked with Steve about crowning themselves the burger …
Need to reach thousands of mid-high socio women before Christmas? InWaiting has a special offer for November – 25 per cent off all campaigns using HOME NZ magazine. This reduces the rate to $9.40 per magazine for campaigns from 500 to 1500 magazines.
Rate includes: Front cover advertising One month …
Will Ferrell et al of FunnyorDie.com ham it up for insurance companies. YouTube viewers oblivious to the joke.
Only a week old, the TVNZ application for the iPhone is the number one downloaded free app in the NZ iTunes store.
Apple iPhone users now have access to the whole of www.tvnz.co.nz.
A jolly good night had by ad land at Auckland’s Sky City Convention Centre last Thursday – here are some pics from our gallery. Pics by Francis van Beek.
NZ Marketing magazine's Martin Bell (far left) presented Frucor the award for Most Effective Client of the Year (on stage …
Front page of the Herald today: TSB Bank gets a well-placed ad in, right under the story about the IRD ordering Westpac to pay $1 billion back in taxes and interest after finding the bank guilty of tax avoidance.
The ad reads: “Tax avoidance is like under arm bowling. We …
The top ad spenders of the week. Massive Monday the 5th drew 709.060 viewers on TV One and 425,530 on TV3 – that’s a lotta reach.
By an online public vote, Kraft’s Vegemite iSnack 2.0 has been renamed Cheesybite. There were seven options: Cheesybite, Creamymate, Smooth, Snackmate, Vegemate, Vegemild or none of these.
Of the 30,357 people who chose a name, 36 per cent went for Cheesybite – that’s 10,928 votes.
In recognition of the high level of quality work submitted for the 2009 CAANZ EFFIE® Awards, judges awarded 9 Gold, 16 Silver and 22 Bronze EFFIEs this year – an indication the industry continues to reach new heights of effectiveness.
Presented annually by the Communication Agencies Association of New Zealand (CAANZ …
Pimms all round! We’re mighty chuffed for our friends at Idealog for being top in a Nielsen analysis for September.
It’s a slightly more complex market intelligence though; showing which sites have the highest percentage of their traffic consisting of people who have purchased from any website during …
Shop window PR always stirs up a bit of interest, as is the case in New York this week where Icebreaker has taken over a window at Paragon Sports in an effort to reduce the number of people from wearing plastic clothes made from petroleum. Tell your friends in NY …
Blue September was prostate cancer awareness month, October is pink all over for Breast Cancer Action Month. The New Zealand Breast Cancer Foundation has had its website completely redesigned and rebuilt by Satellite Media in time for this month’s activities.
An ad for the campaign was filmed in Auckland …
Business and culture heavyweight Peter Biggs is the new chair of the NZ Book Council.
He takes over from Maggie Barry, who left the board in July following her move to Auckland.
“Peter has an ideal background to provide leadership for the Council,” says acting chair Owen Marshall. “A former …
Do you think the new Countdown/Woolies “W” logo looks like an apple? Go figure. Apple certainly thinks so, and has launched a legal campaign to stop the Australian company from using it.
The Sydney Morning Herald reported Woolworths filed a trademark application last August and will plaster the logo …
Those entrepreneurial chaps from Made from New Zealand have now made an office space available in London for NZ exporters. It’s an excellent idea for Kiwi companies wanting to make headway into the UK and European markets and need an office HQ on a short-term basis. The Putney Bridge …
Who by: JWT London. Director: Vincent WardWho for: Diageo – Blossom HillWhy we like it: Fantastical, filmic, funky – homeboy delivers for the big boys
In this installment of Export Figures, we chat to expat Geoff Devereux, MD of London digital marketing company Delete.
Devereux was station manager of 95bFM for a couple of years in the 90s and worked as an IT consultant before moving to London 10 years ago. Now happily ensconced in …
Having made the decision to return to New Zealand after a long time spent working in advertising abroad, my colleagues and clients had difficulty understanding why I was choosing not to move to Sydney.
Months before “the best job in the world” competition grabbed the headlines, it seemed that Australia …
Tune in to our tweets tonight at the advertising event of the year, the Effie Awards. StopPress correspondent David MacGregor will be tweeting live from Sky City Convention Centre – follow him @stoppressnz on the topic #effies.
The full list of winners will be posted after the ceremony.
The man himself
Iggy Pop is making a new band – and plans to fill it with Kiwis he meets online.
The 62-year-old Godfather of Punk is inviting Kiwi musicians to help him re-record The Passenger, one of his best known solo tracks. It’s all part of a promotion from …
The Economist has been readng NBR. Well, that’s how we’re interpreting it.
The 5000-year-old business title today announced it will try a new website pay wall from October 13. This from the HQ of the venerable rag:The existing pay wall, which allows non-subscribers to the magazine web …
Gourmet: toast
The recession claims another scalp, Gourmet magazine, an icon in magazine publishing.
Founded in 1941 Gourmet is to food what Vogue is to fashion.
Condé Nast is also closing Modern Bride, Elegant Bride and parenting magazine Cookie.
The closure of Gourmet, with the November edition, is in stark …
You there clever person, horror movie fan, bored agency creative, media student – has Ant Timpson got a deal for you. The passionate figurehead of all things film has conjured up a quirky competition to promote the film [REC] 2, the sequel to last year’s acclaimed horror hit [REC].
If …