Outdoorsfolk trumpet solid coffer growth as upswing kicks in

The Outdoor Media Association of New Zealand (OMANZ) has just voted in a new chair in the form of Phil Clemas of APN Outdoor. And it seems he’s joined at a good time, with quarter three results showing continued growth in sales.

Gross media revenue for the industry increased to $15.7 million, up from $13.6 million over the same period in 2009, which is an increase of 16 percent.

“We’re incredibly pleased with these results for the out-of-home sector,” says Jo Davenport, the project manager for OMANZ. “We’ve now seen positive growth over the past two quarters of this year. In fact total out-of-home revenue for 2010 is now up 6.7 percent over the same period last year.”

She says the outdoorsfolk are seeing improved levels of confidence in the planning out of campaigns by both agencies and advertisers at present and expectations are that things will continue to go in the right direction over the coming months.

With Clemas now appointed as chair, she says the focus of the industry association activity will continue to be on increasing the profile of out-of-home as a cost effective and efficient media channel. The new OMANZ logo and website are expected to roll out to the market in November.

Speaking of outdoor, check out this unusual show of collegiality from some Australian media owners. Mediacom brokered a deal between Adshel, APN Outdoor, Eye, IOM, JCDecaux and oOh!media, which allowed Yellowglen wines to take up a host of key outdoor spots in central Melbourne. Kind of like a website takeover, except in real life—and not quite so annoying.

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