The Hyperfactory and POCKETvouchers phone home with good mobile news

The up-until-relatively-recently New Zealand-owned mobile marketing company The Hyperfactory has managed to get four finalist nods in the 2010 Mobile Marketing Association Global Awards. And Tui Blond’s consumer sampling campaign for the brand’s launch by POCKETvouchers is also in the running.

The US-based awards, which are now in their sixth year, recognise top companies and their campaigns across different regions for spearheading the adoption of the mobile channel for marketing purposes.

The Hyperfactory, which the Handley brothers Derek and Geoffrey recently sold to US marketing beast Meredith (they still work there, of course), were acknowledged in Best Use of Mobile Marketing – Product/Services Launch for Clinique’s 3-Step Product Launch & Sampling Campaign, Best Use of Mobile Marketing – Product/Services Launch for Trojan – Fire & Ice, and twice in the Innovation categories for Intel Work Smarter in UK and the US.

Tui Blond (recently awarded New Zealand’s best lager at Brew NZ 2010, don’t you know) is up for Best Use of Mobile Marketing – Direct Response – Asia Pacific. It was entered into the awards by Todd Wackrow of PocketVOUCHERS.com, who worked on a consumer sampling campaign for the brand through mobile phones, which drove foot traffic into on-premise outlets with close to 20,000 consumers trialling the new beverage.

Tui marketing manager, Jarrod Bear says making it to the finals of the international caps off a great year for the brand.

“It’s an awesome achievement considering the campaign is benchmarked on a global standard.”

The winners of the awards will be announced in Los Angeles at the Annual Global Awards dinner and ceremony on November 17. And Wakerow, who will be on his honeymoon at the time, hopes to attend the awards on behalf of Tui Blond and bring back more gold than just his wedding ring.

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