Top Shops share retail war stories as Prenzel takes Auckland honours

How does $15,000 of free advertising from the New Zealand Herald and Easy Mix 98.2 sound? Pretty good if you’re the Prenzel Shop in Botany, which snatched the winners loot after beating out 121 other finalists at the 2010 TOP SHOP Retail Excellence Awards. The Prenzel Shop, which retails New Zealand made foods and liqueurs, was described by the judges as “a store that compels you to buy things you never dreamed you needed”.

The other big category winners are:

  • Large Format – Smith & Caughey’s, Newmarket
  • Fashion, Footwear & Accessories – John Franich Jewellers, Henderson, Waitakere
  • Lifestyle and Wellbeing – 2XU Newmarket Performance Centre
  • Giftware & Homeware – T2, Botany
  • Specialty – Telecom Retail Store Westgate
  • Food and Beverage – The Prenzel Shop, Botany
  • Start-Up – Printinc Manuka
  • Online Retailing Award – The Sleep Store
  • Retail Modern Apprentice – Katie Coxon of John Franich Jewellers
  • Sustainable Retailing – ecostore

The Sustainable Retailing category was a newbie this year, and if the more than 30 Auckland businesses that entered the category are anything to go by, it looks as if more retailers are getting a hand on incorporating sustainability in their business practices.

Chief executive of the New Zealand Retailers Association, John Albertson, thanked the retailers for entering the competition, in what he called “a tough trading year”.


Large Format Category – sponsored by Visa

Winner – Smith & Caughey’s Newmarket

1st Runner Up – New World Albany

2nd Runner Up – Westgate Mitre 10 Home and Trade

Fashion, Footwear and Accessories Category – sponsored by Student Job Search

Winner – John Franich Jewellers, Waitakere

1st Runner Up – AGATHA Paris, Auckland

2nd Runner Up – Kid Republic Newmarket

Lifestyle & Wellbeing Category – sponsored by Westpac

Winner – 2XU Newmarket Performance Centre

1st Runner Up – L’Occitane En Provence Sylvia Park

2nd Runner Up – L’Occitane En Provence St Lukes

Giftware & Homeware Category – sponsored by Viaduct

Winner – T2, Botany

1st Runner Up – Chambers Home and Living, Ponsonby

2nd Runner Up – WildZone Gift Shop at Auckland Zoo

Specialty Category – sponsored by Advantage Business

Winner – Telecom Retail Store Westgate

1st Runner Up – The Hemp Store Aotearoa

2nd Runner Up – The Bead Hold, Point Chevalier

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