
24 hour tired people: Sky TV promotes its round the clock RWC 2015 coverage
Many of us have experienced late night/early morning sports games, either first hand or by association: the blue light flooding in from under the bedroom door, the sound of a crowd cheering, an enthusiastic commentator, and finally, the more familiar yell of a relative or friend who pretends the television screen is some kind portal by where the little men or women running on the field can hear them. Though these sounds should be obnoxious to anyone trying to sleep, much like heavy rain on a tin roof they are weirdly soothing. Sky TV has channelled this nocturnal nature of dedicated sports fans with its latest ads, made with DDB and Robber’s Dog, which promote its round the clock sports coverage of the upcoming Rugby World Cup 2015, and the lengths fans go to, to make sure they’re supporting their team.