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News
Vodafone’s cheeky wee number deemed February’s best
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Not surprisingly, Telecom has been on the receiving end of a few XT related barbs in recent times. But not just from consumers. Its competitors have also been very happy to oblige with a few barbs of their own. And this cheeky wee number from .99 for Vodafone was deemed good enough to take the NAB newspaper ad of the month title for February.

News
100% Heart
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TVNZ and SKY are showing they have plenty of heart when it comes to local television content, with the announcement of a new television channel.

Awards/events
Social Media Junction
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If you have quite the appetite for social media marketing, here’s something for you to savour. May 17th sees the arrival of Social Media Junction. This conference incorporates a range of new media visionaries from the US, Canada, Australia and New Zealand who will offer their insights into how …

News
The TSB Special
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TSB Bank has chosen agency Special Group to handle all its communications requirements. The appointment comes after a 3-way creative pitch.

News
FIG v FOE
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The heavy weights have come out fighting upon news that Weight Watchers will now be endorsing certain items on the Mc Donald’s menu.

News
Smooth addition
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Marketing firm Silk Communications is pleased to announce the arrival of a new team member. Tessa Stewart has started at the firms new Takapuna Beach offices in the role of account director.

News
The sweet taste of acquisition
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Aquisition tastes good, especially if you are ACP Media. The publisher has announced its purchase of mass market food magazine Recipes+ from publisher Knockout Media, in a deal both parties describe as “the perfect fit”.

News
Youth marketing youth
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The new blood rising through the marketing industry ranks looks promising if the winners of the New Zealand Post Targeted Communications 2009 Student Marketers of the Year award, announced at Friday nights RSVP/Nexus Awards, are anything to go by.

News
Moore about 2degrees
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In July last year 2degrees launched its mobile network in New Zealand, utilising funny man Rhys Darby to front its campaign. And it is fair to say the campaign has been successful so far. We managed to sneak a quick moment with 2degrees head of sales and marketing Larrie Moore to ask him a few quick fire questions about the last seven months.

News
iProspect announces major appointment in New Zealand
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A new face is set to join the iProspect APAC team, with  Marcus Hawkins-Adams coming in as general manger of the New Zealand office. Hawkins-Adams, currently Managing Director of Isobar Australia, has 20 years of experience in the digital arena, working on major brands both locally and globally.

News
The resurrection of Pacman
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Nintendo Wii, PS2, PS3, PSP, Xbox … meh, these video game consoles are so like, new millennium. There’s nothing like a good solid game of the old-school favourite, Pacman.

Awards/events
Learn the secrets of Direct Marketing
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Opportunities abound aplenty in the land of direct marketing. The Marketing Association together with sponsor Marketing Impact MessageMedia, have announced the first event of the Regional Event Series which will plug you directly into the heart of Direct Marketing, as it is now.

DM is evolving and the possibilities for …

News
DataPro brings in the pro
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Database management and marketing company DataPro Solutions has appointed Helen Shorthouse to head their Customer Insight division. The role will see her help companies make the most of customer information and customer feedback to drive their own business success.

News
Earth Hour gets creative
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New Zealand’s young and creative minds are being given the opportunity to get their eco-creative juices flowing as part of a competition by WWF New Zealand and Massey University.

News
Frucor’s rocket grounded
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Locking horns with Red Bull has backfired for Frucor. The energy drink manufacturer  has failed in its attempt to stop Red Bull using the phrase ‘blue and silver pocket rocket’ in promotional material for its new Energy Shot product.

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