Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
With the enactment of the Financial Markets Conduct Act earlier this year, Government opened the door to peer-to-peer lending, meaning that micro lenders—whether banks or payday loan companies—would be next in line to take on the challenge posed by the peer-to-peer threat. StopPress takes a look at what HarMoney brings to the table.
With a new app called Wakie you could be getting one every single morning. If you so desire.
The ALS charity got a whole heap of cash by challenging people to tip a bucket of icy water over their heads. And KidsCan is hoping its challenge—getting people to don a Santa suit and do a short run—will too. So, to help bump up the numbers, DDB has laid down the gauntlet and challenged other ad agencies and corporates to get involved in the event.
On 26 November, TV3 celebrated its 25th year—or ½ half century, according to Jono and Ben—on air in New Zealand. And since joining the fray in 1989, it has come to represent a significant chunk of the time Kiwis spend in front of box in the living room. But the introduction of a new TV player isn’t the only thing that has changed in that time. These days, we have more screens to choose from than ever before, and this is changing the way we consume media. Interestingly, across 30 countries surveyed by Colmar Brunton on screen use, the denizens of only four—the UK, France, Spain and New Zealand—still spent more time consuming media on a TV than on a smartphone.
The finalists of the NZ Direct Marketing Awards have been announced and perennial award-hoggers Colenso BBDO/Proximity are in the lead with 18 nods, followed by justONE/.99 with 16, FCB with ten, and Chemistry Interaction with eight.
In both surfing and skateboarding culture, a harmonic groan often accompanies a wipeout. Whether it’s a group of pros waiting in the channel at Teahupo’o or a few mates just having a bowl session at the local skate park, this groan serves as a salute to the fallen. And the more severe the wipeout, the more animated and pronounced the reaction from the specators on the sideline.
Barbara Miller, a spokeswoman for the US National Candle Association, told The New York Times last year that 35 percent of the $2 billion of annual candle sales happen in last three months of the year. And, in an effort to get more of its candles in stockings this year, Ecoya has released a beautiful festive film that celebrates the joy of giving and getting.
Changes at Insight, Fairfax, BrandWorld, MediaWorks and MoreFM.
Colenso BBDO and Assembly have borrowed a few tips from The Incredible Hulk in a new Just Juice campaign that shows a series characters drinking juice and then transforming into different, more colourful versions of themselves. But rather than turning into a massive green monsters with temper problems, the black-and-white, 2D characters simply change into happier, colorful 3D versions of themselves.
It’s not often, especially not in the digital age, for a trailer to accompany the publication of book. However, for the release of ‘Surviving Middle School,’ a tongue-in-cheek guide for young girls, writer David McGrail has gone all out by commissioning the production of a three-minute clip, which gives a hyperbolic glimpse at what happens when school girls make the wrong choices.
In recent months, Sky TV has been very active in the digital channel with a variety of promotions, including several Facebook campaigns and a pair of Buzzfeed-based efforts. And this trend is now continuing with the launch of a new competition called GameFace, which is designed to drive interest in the upcoming Cricket World Cup. Update: this campaign has been put on hold in respect to the passing of Philip Hughes.
After Apple announced the launch of the iPhone 6 and 6 Plus, Samsung came out firing (once again) with a comparative print ad that pointed out the next best thing was already here in the form of the Note 4. And its approach to promoting the Galaxy Tab S is similarly comparative.
The Rumpus Room, the UK-based sister company of The Sweet Shop, recently completed a mobile activation to commemorate Lewis Hamilton’s victory for this season’s Formula One World Championship. The activation was set up to lead into the final race in Abu Dhabi , and featured footage sourced from the driver’s seven million fans, who often share their support via social media. The Rumpus Room invited fans to share their experiences via a mobile web app, and this content was then cut and edited into a video dubbed #TeamLHmovie, which was released only hours after the race.
As we wrote last week, DDB is on the hunt for a tinge of ginge to spruik Speight’s new alcoholic ginger beer. An excited and then dejected Karl Burnett featured in the first spot and now, in what could be seen as the exact opposite of Sky’s Casting Tapes campaign, it’s released a second clip showing off the auditions.
Following on from the recent launch of ShopViva, NZME is continuing down the online retail path by announcing the 2015 launch of ShopGreen, an online shopping hub for ethical products.
Airbnb has made some quality ads in its time, with everything from the charming and inventive crowd-sourced film Hollywood & Vines to the rather enticing spot for its recent—and slightly controversial—rebrand. And now it’s made another stunner with the help of Kiwi animation house Cirkus.
According to research conducted by the Institute of Psychiatry in London, one spoonful of ice cream could stimulate an immediate and positive effect on the brain’s orbitofrontal cortex. What this means is that ice cream makes eaters feel better and this is reflected in how they treat others and how productive they are. Ever the skeptics, Tip Top’s creative agency Colenso BBDO decided to put this theory to the test by conducting some uncontrolled and scientifically questionable experiments on unsuspecting Kiwis.
One of the major struggles for news publishers is that the rise in online audiences and revenue has struggled to make up for the loss of print advertising and subscription revenue. And a new feature on the Herald seems to give readers another reason not to pay for paper.
In what has become an annual tradition, the students at Media Design School have developed a quirky campaign to encourage the nation’s ad folk to attend their end-of-year show. In the latest iteration, a series of cut-out headshots of the nation’s admen are accompanied with some humorous sound effects.
The last few TVCs from DirecTV has introduced to some remarkably creepy variations of Rob Lowe. And adding to this catalogue of weirdness is a new character called Scrawny Arms Rob Lowe, whose sofa scene might be the creepiest of the series thus far.
Stuff.co.nz has launched a new web series on its site, after running a campaign to source real content for the show from its readers.
Disappearing cars, perfect mascots, not-so scientific research and dad dancing entertain in this week’s edition.
Industry happenings at Fairfax, PHD, TVNZ, Vevo and Exponential Interactive.
DDB and Dynamo were recently appointed as the lead agencies for Beaurepaires after a pitch, relieving Clemenger BBDO of its duties. The company’s new owners, Beau Ideal, promised the brand would move in a different creative direction, meaning the long-serving Vince Martin would be put out to pasture. And that’s exactly what it’s done, with a canine mascot talking up—literally—its offer and categorising different types of New Zealanders based on their vehicle choices.
Back when TV3 turned 20, Sarah Lang wrote a great piece in the Herald about the trials, tribulations and successes of the channel. Or, as the first paragraph says, how it grew “from an insecure infant into an assured adult”. The intervening five years have seen plenty more action at MediaWorks, which went through its second receivership, brought popular shows like The Block NZ, X Factor NZ, 7 Days and Jono & Ben at 10 to New Zealand screens and continued to focus on the reach its varied suite of media assets can offer advertisers (occasionally through the medium of music). But everyone knows the best thing about media anniversaries are the blooper reels. So here are some gems from the evening and morning news shows.
0-100 is a much-used metric to show how powerful a car is. But Holden and Ogilvy & Mather NZ have flipped that on its head to promote the limited edition Commodore GTR, of which only 100 have been made for the New Zealand market.
Kiwi Steve Ayson won plenty of awards for his role directing Old Spice’s completely mad Momsong ad, including gold at Cannes and Clio and, most recently, TV commercial of the year at Shots. Now another Kiwi, Bret McKenzie, has got involved in the follow-up by writing the music for Dad Song.
TV3 celebrated its 25th birthday a little bit early last Friday night with a one hour special from the Jono and Ben at 10 (or, in this special case Jono and Ben at 7.30) crew. And, as per usual, there were a few gems in there, with its throwback to 1989-style media, pies in faces and entertaining questions for some of the channel’s media personalities from Guy Williams.
Sam Finnigan, a polite accountant hailing from Kohimarama, has won back at least some of the nation’s pride by defeating super villain and defending America’s Cup winner Jimmy Spithill in a Samsung smartphone-controlled sailing race.