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Driver drives off into the sunset
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Fairfax Magazines has purchased Driver magazine and will merge it with New Zealand Autocar from the May issue, after it became clear to John Baker, of former Driver publisher Tangible Media, that the publishing landscape had changed and two magazines devoted to new cars couldn’t be supported, particularly given the large decrease in sales of new cars in recent times.

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CAANZ announce media awards finalists
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The finalists for the CAANZ media awards have been announced, with OMD New Zealand (fresh from the agency of the year win at the Fairfax/AdMedia soiree), SparkPHD and Starcom NZ nominated for the big one, media agency of the year.

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Give and take: the joys of generosity-based marketing
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Wholly Bagels owner and founder Charlie Daily decided on his marketing strategy out of necessity: he had no budget for mainstream advertising, so, instead, he decided to use giving and generosity as his major marketing tool. And so far it’s proven to be a very effective approach.

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Wellington and the tapestry of life
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Why we like it: As Mother always said, put some animated needlework in your ads (or your songs) and you’re bound to win the TVC of the week prize on StopPress. And the artisanship on display in this quirky, handmade and awfully time-consuming little number that was …

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Value judgements: measuring returns on social media
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Econsultancy and the Online Marketing Summit have produced a US-based report called the Value of Social Media that is based on a survey of more than 400 client-side marketers and agency respondents. And Andy Beal, founder and editor of MarketingPilgrim.com, took a gander, with his major observation being that 61 percent of the companies felt their measurement of the return on investment (ROI) from social media is either poor or very poor.

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[email protected]: 11 March – 17 March
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This week in the [email protected], the Suzuki Swift is apparently still the one. And the ad is definitely still the one that will make you scratch your own eyes out. Protex follows suit with an ear/eye-scratchingly bad jingle of its own. Perhaps John Rowles should think about becoming a consultant following his famous victory in the Great New Zealand Twitter jingle survey recently.  

News
Lotteries should have paid Trump US$1m, says event expert
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NZ Lotteries isn’t spilling any beans on how much it paid to get Donald Trump involved with the new Big Wednesday promotion, but David Higgins of Duco, the events company behind the highly successful Tua versus Cameron fight, has intimate knowledge of the magnate in question and believes it probably cost much more than the estimates currently doing the rounds.

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Netherlands confronted in tampon ad; US networks aghast
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In the world of ‘feminine hygiene products’, sometimes known as ‘tampons’, there are certain advertising rules that have, over time, become engrained: weird blue liquid, euphemisms galore, unrealistic happiness, slow motion beach shots, dancing, basically all the things the above video parodies. But ad agency JWT and US tampon company Kotex decided to flout some those rules for a new campaign in an effort to ‘get real’ about ‘that time of the month’. But everyone knows TV isn’t about reality (unless it’s ‘gritty’) and it seems there’s no room for the horrible, disgusting v word on US TV screens. 

News
DDB looks inside for inspiration
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DDB New Zealand has announced the promotions of two of its senior creatives, with Dave Brady replacing previous head of art and “crafty bastard” Mike Davison and Paul Hankinson taking on the role of head of copy.

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Cannes Seminar Programme offers chance to pick massive brains
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The 2010 Seminar Programme at the Cannes Advertising Festival has been announced and more clients than ever are set to take to the stage and dish out their 0.02c, including Yahoo!, Microsoft Advertising, Facebook, MasterCard, Kraft Foods, PricewaterhouseCoopers, Hewlett-Packard and Coca-Cola. So, get the company credit card out and pick those brains.

News
Words and images used to explain things
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Unless you’re scared of large, uninterrupted blocks of text, why would you read a story about one boring thing, when you could read a story that deals with a whole range of exciting things? That’s right, you wouldn’t. Or would you?

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Strategy gets best view for next episode of the Prentice
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Independent design and ad agency Strategy has snaffled Ogilvy New Zealand’s recently departed head of planning Michael Prentice. He will take up the role of group strategic director for the Auckland, Christchurch and Sydney offices and will also be general manager of the Christchurch office.

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Takapuna store impresses trendy cognoscenti
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Monocle magazine, a respected mouthpiece in the fields of design, trends, retail, art, pop-culture and politics, has published a list of the world’s 25 best retailers and Takapuna’s The Department Store has taken the number one spot.

News
Kan recycled for Magazine Awards
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Comedian and writer Raybon Kan, who has recently returned to Kiwi shores after a stint in London, is set to dazzle the magazine industry with witty quips in his role as MC at this year’s Magazine Awards.

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[email protected]: 4-10 March
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So many [email protected], so little time. Sam Neill leaves his Central Otago grapes unattended for a bit and pops up on screen with Raymond for some Kiwibank backpatting, courtesy of endorsements from ‘The Media’, in the ‘Kiwi Thinking’ campaign; NZTA’s new spot laughs in the face of Father Time; and tank enthusiasts rejoice, because the long-awaited Tank Collection is available now.

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Sliding Doors takes cakes at Grande ORCAs
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It was was a double-whammy for Anne Boothroyd and Brigid Alkema from Clemenger BBDO (WGN) at the Grande ORCA awards, with ‘The People’ overwhelmingly agreeing with the judges and picking ‘Sliding Doors’ for the New Zealand Transport Agency as their favourite radio ad.

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PR: It’s the inches that count
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The way Kiwi organisations measure the value of PR-generated media coverage is the subject of a nationwide review being conducted this month by the CAANZ Marcomms committee and the New Zealand Marketing Association (NZMA), with agencies and clients around the country being surveyed in an effort to find out about their use of Advertising Equivalent Values (AVE) and other PR measures.

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Penchant for online slows, but continues to grow
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The latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers Insight Report shows the total online ad spend in New Zealand for 2009 coming in at $213.89m, a 10 percent increase from 2008 ($193.15m). And, while this could be viewed as modest growth when compared to previous years, Michael Gregg, the IAB chairman, believes it demonstrates marketers’ confidence in online as a medium that delivers results when budgets were being cut on other media.

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Reversing drink driving
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Who it’s for: The New Zealand Transport Agency, by Clemenger BBDO Wellington and PRODIGY director Matt Palmer

Why we like it: It’s like real life, only backwards. Strangely, messing with accepted chronology and going for the good old film it in reverse approach always seems to …

News
NZ Gardener tends to its editorial crops
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New Zealand’s top-selling gardening magazine, NZ Gardener, has appointed Jo McCarroll as its new editor. She will lead the team but will be under the watchful eyes and green fingers of current editor Lynda Hallinan, who will take up a new role as editorial director.

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Marketing Alumni to get words from the Wise
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Over the past five years the St. George bank brand has experienced significant development and in 2009 was named Australia’s 9th most valuable brand. And key to this success has been the leadership of Martin Wise, the general manager of brand and marketing.

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