Timing is everything

Those with a penchant for posteriors may have noticed the outdoor campaign for StepOut Nature’s new range of bamboo socks and tights. And one of our dear readers had his morning brightened when he saw Jess Yang’s photo of the billboard on Ponsonby Road with a perfectly timed lamp-post shadow. Perhaps a caption competition is in order. 

Speaking of nudity being used for promotional purposes, here’s how the brand was launched in Wellington. 


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