As we wrote last week, DDB is on the hunt for a tinge of ginge to spruik Speight’s new alcoholic ginger beer. An excited and then dejected Karl Burnett featured in the first spot along with some other hopefuls and now, in what could be seen as the exact opposite of Sky’s Casting Tapes campaign, it’s released a second clip showing off the auditions.
“For Speight’s Ginger Beer, we’re gunning for a ginger bear as a frontman,” says Chris Schofield, DDB creative director. “There’s not much more to it than that. Except the bear’s fairly reluctant to take the gig, after being type-cast for years in similar roles. The humour we’re going for in the campaign is dry, to reflect the brilliantly dry taste in the product itself.”
The Speight’s Ginger Beer victor will feature in a series of online videos and billboards nationwide from early December.
CREDITS
DDB:
Chief Creative Officer – Damon Stapleton
Executive Creative Director – Shane Bradnick
Creative Director – Chris Schofield
Art Director – Toby Morris
Copywriter – Simone McMahon
Executive Producer – Judy Thompson
Agency Producer – Kate Moses
Production Manager – Andy Robilliard
Managing Partner – Scott Wallace
Account Director – Emma Guadagni
Head of Planning – Lucinda Sherborne
Digital Planner – Michiel Cox
Lion Breweries:
Lion Beer Category Director – Ben Wheeler
Speight’s Senior Brand Manager – Anna Gestro
Speight’s Brand Manager – Geoff Kidd
Thick as Thieves:
Directors – Thunderlips
Executive Producer – Nik Beachman
Audio – The Coopers
Movement Artist – Ben Fransham
Bear Creation – Main Reactor & LGM Productions
Photography: Spid @ The Collective Force
Zenith Optimedia:
Group Business Director – Alex Lawson
Business Manager – Andrea Burke
