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DDB finds a new use for casting tapes as Burnett embraces method acting for Speight’s gig

As we wrote last week, DDB is on the hunt for a tinge of ginge to spruik Speight’s new alcoholic ginger beer. An excited and then dejected Karl Burnett featured in the first spot along with some other hopefuls and now, in what could be seen as the exact opposite of Sky’s Casting Tapes campaign, it’s released a second clip showing off the auditions. 

“For Speight’s Ginger Beer, we’re gunning for a ginger bear as a frontman,” says Chris Schofield, DDB creative director. “There’s not much more to it than that. Except the bear’s fairly reluctant to take the gig, after being type-cast for years in similar roles. The humour we’re going for in the campaign is dry, to reflect the brilliantly dry taste in the product itself.”

The Speight’s Ginger Beer victor will feature in a series of online videos and billboards nationwide from early December.

CREDITS

DDB:

Chief Creative Officer – Damon Stapleton

Executive Creative Director – Shane Bradnick

Creative Director – Chris Schofield

Art Director – Toby Morris

Copywriter – Simone McMahon

Executive Producer – Judy Thompson

Agency Producer – Kate Moses

Production Manager – Andy Robilliard

Managing Partner – Scott Wallace

Account Director – Emma Guadagni

Head of Planning – Lucinda Sherborne 

Digital Planner – Michiel Cox

Lion Breweries:

Lion Beer Category Director – Ben Wheeler 

Speight’s Senior Brand Manager – Anna Gestro

Speight’s Brand Manager – Geoff Kidd

Thick as Thieves:

Directors – Thunderlips

Executive Producer – Nik Beachman

Audio – The Coopers

Movement Artist –  Ben Fransham

Bear Creation – Main Reactor & LGM Productions

Photography: Spid @ The Collective Force

Zenith Optimedia: 

Group Business Director – Alex Lawson

Business Manager – Andrea Burke

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