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Totally addicted to clicks

Adobe has been beating the accountability drum recently, with some great spots for its ‘do you know what your marketing is doing?’ campaign that show the perils of not basing your decisions on good data. And its latest effort has perfectly sent up the insatiable demand for clicks by equating a marketer with a junkie on the hunt for their next fix. 

And here are some of the others that skewer fat finger syndrome, vanity metrics, digital lemmings and other forms of mysterious marketing. 

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This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].

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