You can lead a horse to water …

To some, the term corporate social responsibility is an oxymoron; more keeping up appearances than a legitimate attempt to make the world a better place. Nigel Latta looked into what the booze companies are doing in terms of promoting their products and, to a lesser degree, responsible drinking, in his recent series. And South Park has shown the paradox of the alcohol-funded ‘drink responsibly’ message perfectly (NSFW)

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