Movings/Shakings: 11 November—UPDATED

Crossing the ditch

Oliver Lynch has moved from DDB to take up the role of head of brand and marketing at Westpac. 

He moved from DDB Sydney to become general manager of DDB around 18 months ago. And he was seconded to Westpac around four months ago, before being offered a full-time role as part of another restructure. 

“He’s a great guy, and we’re sorry to lose him, but at least we’re losing him to a client so we’ll be able to keep working with him and hopefully do some more good work together,” says DDB’s chief executive Justin Mowday. 

Mowday says Lynch won’t be replaced, but Elizabeth Beatty has taken on the role of group business director across Westpac and BMW, accounts that Lynch worked on. She’s working on them from a Rapp and DDB point of view and has created an integrated account management team, which is “working very well”. 

Comms changes

Vodafone’s communications team has had a bit of a shake up recently, with Emma Carter recently joining Fairfax and external communications manager Michelle Baguley, who has been in the role for around five years and with the company for 11 years holding numerous roles including events, sponsorship, internal communications, also departing.  

Baguley is moving to a comms manager role with Spark Digital. 

Brad Pogson, who has been with the company for two-and-a-half years, has taken over. And Fleur McFarlane has also joined. 

In other comms moves, Thor Bostelman, who was at BNZ, has also moved to Acumen Republic. 

Snelling away

Bridget Snelling has left her role as branded content/production funding manager at TVNZ and moved to NZME where she will take up the role of client director — collaborative media solutions. 

During her time at TVNZ, she was heavily involved in the creation of TVNZ’s unique branded content proposition Purina Pound Pups to Dog Stars. 

​Joining in

After freelancing for around 18 months, Sophie Joiner has taken a full-time role as OMD’s strategy director. 

Prior to her time at OMD, she spent almost three years at Naked. 

Good health

Southern Cross Health Society has appointed Chris Watney as head of product and marketing.

Leading the Southern Cross Health Society’s product and marketing teams, he will continue to build on the not-for-profit insurer’s strong brand and value proposition.

Watney joins from Genesis Energy, where he was general manager of marketing. Previously he was head of marketing with AXA New Zealand and held senior marketing positions with the Royal Bank of Scotland and Churchill and Privilege Insurance.

Buckling up

Jason Buckley has been appointed as chief executive of Y&R Australia/New Zealand. Based in Sydney, he will be responsible for all the Y&R companies in the region.

Buckley joined Y&R in 2011 as chief financial officer and was named chief operating officer in 2012. Under his leadership, Y&R launched VML and successfully aligned it with GPY&R Advertising, expanded the shopper marketing capabilities of Ideaworks and drove innovation throughout group, leading Y&R Group to be ranked one of the Top 5 Most Innovative Companies in Australia by BRW for 2014. It has won Australian Post, Belong from Telstra and Dick Smith this year in Australia. 

“I love our business and have never loved it more than I do now,” says Buckley. “I work with the best in the business; our clients and the incredibly diverse talents across Y&R. With so much change in the world, it is exciting to continually reshape and advance what we do, and it is my personal passion to show that creativity and profitability go hand in hand.  We have a wonderful leadership team across all our Y&R businesses and I am more energised than ever to partner and drive growth with my colleagues and our clients.”

Prior to Y&R, Buckley spent the bulk of 11 years working for Leo Burnett, where he began as a finance director, rose to CFO in Australia, then moved to Asia-Pacific, where he ultimately served as chief operating officer. 

Mai oh Mai

After a unique job application process, Lily Taurau has replaced Kanoa Lloyd as part of the Mai Morning Crew breakfast show line up 6am -10am weekdays.

To apply contestants entered a video and CV online. From there eight were chosen to trial live on air. Each finalist was put through their paces with a series of tasks that included reading the gossip section ‘Hip Hop Hollywood’ and participating in the ominous ‘Wheel of Tortune.’

A public vote saw one finalist through to the top three while two others were handpicked by Nickson and Nate.  An interview with Mai content director DJ Sir-Vere finalised the winner. 

Brand new to radio, the 21 year old, Auckland-based Taurau has been a student for the past three years, recently completing her Bachelor in Business.

On the good foot

Marnie Fleming has joined Hotfoot as an account director on Green Cross Health (formerly known as Pharmacybrands). She replaced Angela Irwin, who is taking a role with the marketing brand team at Farmers.

Great Dane

The Sweet Shop has added director Tore Frandsen to its roster. 

His trademark cinematic style has turned heads internationally and led to creative partnerships with some of the world’s biggest brands, including Olympus, Nokia, Shell, Lego and Coca-Cola among others.

“I never saw myself as a director. When I started making film with my friends as a child I would always be the one who was the most into the story, the shooting, the casting, locations, costume, editing, sound…” he says. “I was annoyingly into every little detail really. And that just turned out to be the role of the director.” 

While still a teenager, he took a job as a runner at advertising firm JWT and in the evenings he would stay late and write his own creative which he would then leave on the desks of the executives in his department. He was brought on for various campaigns and started winning awards, including a Cannes Lion before the age of 20.

A graduate of both The Danish Advertisement School and the Copenhagen Film and Photo School, his ability to work within multiple styles and genres lead to his shortlisting for a Creative Gold Award for Young Talents. Building on that momentum, he started his own production company, Fandango Film, where he wrote, pitched, shot and directed all his own content before being signed by Denmark’s biggest commercial company, BaconCPH. 

“I’m really looking forward to working with Tore,” says Fiona King, executive producer, The Sweet Shop. “He has a unique advantage in his craft, which enables the viewer to inhabit the world he creates. His wonderful contemporary stories and ideas are built to be remembered.”

Healthy Snakking

Snakk has hired its first creative director, Carlos Guedes.

Guedes has been working in the design and creative industries for almost 20 years, mostly in Europe, with top digital agencies including JWT, Isobar and Havas. His work has been awarded internationally, and he’s shaped the digital communication strategies for brands such as Vodafone, McDonald’s, Lipton, Nokia, Kit Kat and MTV.

Guedes moved to Australia from Portugal earlier this year and he will work closely with Irini Jordan, Snakk Media’s digital operations specialist. She was formerly with Ogilvy Australia, and has delivered award-winning work for Qantas, Amex, Telstra, Audi, Nestle and more. 

Up and comer   

AUT Bachelor of Communication studies graduate Lauren Mitchell has been named as the 2014 recipient of the Porter Novelli Joseph Peart Scholarship.

Now in its second year, the scholarship recognises the outstanding contribution Joseph Peart made to the field of public relations in New Zealand over many decades.

“Ultimately, Lauren really impressed us with her education, tenacity in getting relevant work experience while studying and her fit with Porter Novelli values,” says Porter Novelli’s managing director Strahan Wallis. 

Last year’s successful recipient Kaya Arai has been promoted to senior account executive at Porter Novelli.

“She has since worked on some of New Zealand’s leading PR campaigns and has now been promoted before her first anniversary with us. Judging by the quality of this year’s entries Joseph’s legacy continues at AUT and is reflected by the numbers of bright, emerging PR professionals.” 

The scholarship is a fully paid six week internship at Porter Novelli and a $1,500 contribution to further her training and development over the next 12 months.

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