Our weekly wrap up of good things, nostalgic things, and empowering things from inside the Intertubes. Tirohia te reira, check it out.
Our weekly wrap up of good things, nostalgic things, and empowering things from inside the Intertubes. Tirohia te reira, check it out.
With the 2019 Rugby World Cup beginning in Japan this weekend, TAB has launched its Try Time campaign ahead of the opening games.
The third nationwide GfK radio industry survey for 2019 shows Radio New Zealand audience numbers remain strong – with 669,600 New Zealanders (10+) tuned in to RNZ National and RNZ Concert each week.
Sydney-based PR and brand engagement agency CampaignLab has announced it has made the leap across the ditch, launching the business in New Zealand. Sophia Berry-Smith, who joins from her previous role as head of communications at Stuff, has been named CampaignLab’s first appointment in New Zealand. She will lead key accounts in-market, while helping establish and grow the brand locally.
WPP AUNZ has merged PR agency PPR with global communications agency BCW (Burson Cohn & Wolfe). The newly merged business will be led by Pamela Klioufis, managing director of BCW’s Australian business.
Last week, DB Breweries was crowned the Supreme Award winners of the TVNZ-NZ Marketing Awards, while Jo Mitchell from McDonald’s New Zealand was celebrating her Marketer of the Year win and Philip Poole was inducted into the Marketing Hall of Fame. Check out all the glorious winners moments here.
IABNZ has released its H1 results, posting an advertising revenue growth of almost 13 percent. This growth is consistent with the second quarter of this year and the same time in 2018, reaching the same 12.7 percent in advertising revenue for the year-on-year basis.
Stanley St has welcomed Andrew Reinholds to its senior leadership team as head of media. In the role, Reinholds will be building on an already enviable media offering, honed by former incumbent Rachel Cormack.
In a new brand campaign, by EightyOne, Powershop is shining a light on the relationship consumers have with their electricity through a young woman and a big pink blob.
Get out the tissues. Vodafone is celebrating the possibilities of 5G in a beautiful campaign by DDB dubbed ‘Huxley’.
Our weekly wrap up of good things, strange things, and slightly depressing things from inside the intertubes. Tirohia te reira, check it out.
An intriguing new body of research, which records how media impacts brain activity, has provided new insights into the best ways to structure advertising campaigns across multiple channels.
DB Breweries has taken out the Supreme Awards at this year’s TVNZ-NZ Marketing Awards for their ‘Reviving a Legend – Tui’s Stepchange Into RTDs’ marketing initiative. Meanwhile, Jo Mitchell from McDonald’s New Zealand was celebrating her Marketer of the Year win and Philip Poole was inducted into the Marketing Hall of Fame.
The results of the third GfK Radio Survey for 2019 are out and The Edge is holding strong in top position for commercial stations, with a weekly cumulative reach of 590,800 listeners. These listeners contribute to the 3.3 million New Zealanders who listen to commercial radio in their everyday lives.
Clemenger BBDO and Warmer Kiwi Homes have banded together to promote the second phase of the Warmer Kiwi Homes grant.
We asked some smart folk across the industry for their thoughts on some of the industry’s hot topics.
Meridian have teamed up with Garage Project brewery to launch Turbine Pale Ale and introduce the energy company’s new renewable energy certification.
Industry happenings at Mission Estate Winery, 99 and Stuff.
Te mahi pai (good work) to Pepsi NZ, Meridian and Garage Project, Augusto and the Māori Language Commission, and Dettol.
Two international companies, Sweetshop and Green Productions have joined forces to launch Sweetshop & Green into Australia and New Zealand. The new company has a focus to bring small and large scale tv and film productions to the country.
The Marketing Association is readying itself this week for a change of hands in the role of CEO. John Miles will step into the position at the end of September, as its current CEO Tony Mitchell prepares for his own departure.
The MPA judges described this year’s ‘Rising Star’, Erin Berryman, as a commercially-focused editor who has demonstrated strategic nous during her site, Beautyheaven, launch and ongoing development. Here, Berryman shares her thoughts on the award and the industry she is rising through.
Last month brought news that KPEX, the Kiwi Premium Ad Exchange consortium created in 2015 by Stuff, NZME, MediaWorks and TVNZ, is to close. The move is the result of changing market demands and shareholder priorities. Following the news, local programmatic players, Kargo and Acquire, have shared their thoughts.
DDB Group has launched its fifth agency following growth and globally successful campaigns. Tribal Worldwide New Zealand now leads the group’s digital department.
That’s right. In a move that was a huge surprise yet at the same time not at all a surprise, NZ Marketing Magazine took out the Supreme Award for Best Magazine at the Magazine Publishing Awards for 2019, beating out the competition and claiming its rightful crown as best of the best. Bow down.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Encouraging the use of Te reo Māori continues to grow in importance as native speaking numbers decline. Continuing support for the language this Māori Language Week, OMANZ (JCDecaux, oOh!Media!, QMS, Media5 and AdVantage Media), with assistance from LUMO and Go Media, will be using their talents to make the language more visible.
Special Group has welcomed in its newest member in the form of Storm Day. Now the head of account service, Day has made the move from one of New Zealand’s most popular brands, Lewis Road Creamery.