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Buying large 

Spark New Zealand owned data, analytics and artificial intelligence (AI) business, Qrious, has announced today it has signed a conditional agreement to acquire Now Consulting, the New Zealand-based data consulting division of WhereScape Software. 

Qrious’ mission is to be New Zealand’s go-to partner for data-driven transformation. Now Consulting will be integrated into Qrious over the coming months with Now Consulting CEO, David Morris, joining Qrious to head up the data platforms and infrastructure portfolio. Qrious will become the exclusive New Zealand reseller for WhereScape Software.Taking total staff to over 170 across Auckland and Wellington, the acquisition makes Qrious one of the largest data and analytics specialists in the country.

Jolie Hodson, CEO of Spark, says that Spark is focused on further growing its data services and this acquisition is a key step in doing so.

“We are proud of the position Qrious has already built as a leading innovator in New Zealand’s data and analytics space, particularly following Qrious’ successful acquisition and integration of marketing automation business Ubiquity in 2017. The acquisition of Now Consulting is an excellent opportunity to accelerate the next stage of Qrious’ growth.”

Now Consulting’s CEO, David Morris, says, “This is the right time for NOW Consulting to join Qrious. Both our businesses are passionate about partnering with customers to provide solutions that deliver tangible long-term value, and the opportunity to immediately offer more advanced analytics and AI services will be of real benefit for our customers and our people.”

Change in representation 

After three years of Go Media handling its agency sales, independent billboard company Ad-Vantage Media has announced it will handle this from 1 November.

Duncan Harris, owner of Ad-Vantage Media, says Go Media has done a “great job marketing our sites to the agencies.”

“However, being a family-owned business and with our new technology simplifying the selling process, we now feel it is the right time. We want to thank Go Media and their team for the great effort they have put in over the last three years.”

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