It’s obviously a day to celebrate the peddling of sugary beverages. Colenso’s latest V campaign for Frucor just took out the May edition of Colmar Brunton’s Ad Impact Award and, to welcome three new flavours of Mountain Dew to the Frucor stable, the agency also just launched what its managing director Nick Garrett believes is the best thing they’ve done in years: skate pinball.
With the monster truck, rocket man and ladders campaigns, Colenso BBDO’s marketing initiatives for V have gained a well-deserved reputation as attention-grabbers and conversation starters. And its latest push, which features a large paintball truck splattering humpty dumpty on a wall, has done it again, tickling consumers pink in May’s Colmar Brunton Ad Impact Awards.
There were 730 media folk in their gladrags, a couple of unfortunate but highly comical stage mishaps, some well-received self-deprecating humour from Martin Devlin, some cheeky on-stage planking hijinks and a large sumo wrestler dishing out gongs—quite literally—at the CAANZ Media Awards last night at the Langham in Auckland. And it was DraftFCB Media and OMD that left with the biggest smiles.
Facebook seems to have stumbled upon the perfect mix of narcissism and voyeurism. But in an effort to promote its new Core i5 processor, Intel has taken that to new, very impressive extremes with one of the coolest online branding efforts we’ve ever seen: The Museum of Me.
In just five-and-a-half years, Facebook has morphed from a network of four or five million college students in the US into a massive social network of over 500 million. It’s also gone from banner ads and text links to an advertising medium that’s completely transformed the way brands talk to their customers. Now Facebook has taken another big step in its social marketing journey with the launch of Facebook Check-in Deals in New Zealand, a geo-location innovation that allows users to look for relevant offers and discounts on the fly—and tell their friends about it in the process.
Who’s it for: Foundation of Youth Development by Ogilvy, Robber’s Dog and the kids from FYD
Why we like it: It stands up on its own as a great TV ad, but it also has a cool backstory, because the kids who feature in it are …
Yellow has just pinned its new digital, hyperlocal colours to the mast with the launch of Yellow Local. As has been the case for around three years, Colenso was responsible for coming up with the creative and wooing the users, while Rapp/Tribal, which has been working with Yellow for almost two years, took care of the direct and digital grunt work. But there’s been a new, albeit rather small development in Yellow’s advertising mix, after DDB was handed some project work.
As the old biblical adage goes, there’s nothing new under the sun, which means that cynical industry brows are usually furrowed when anyone claims to have come up with a world-first. Well, Ogilvy has laughed in the face of potential ridicule and claimed it’s done just that with a new TVC for the Foundation of Youth Development (FYD), which shows young people involved in the foundation’s programmes making a television ad about themselves.
There are a huge number of boring statistics we could tell you about. For example, the increase in the amount of tissues purchased by men on Sundays, ROI on SEO for CEO’s KPIs, or possibly even the amount of TV watched by people in Invercargill aged 45-46 between 6.15 and 6.30pm. But humans are simple creatures. And we’re interested in simple things. Like whether the end of Oprah is deemed to be more important than the end of the world. Well, if you believe social media, and you probably shouldn’t, it turns out she’s not.
The Wellywood debacle has led to a vast array of humorous jibes being directed at the Windy City (add your suggestion here and we might send you some beer) and Tui has joined the cacophonous debate, in typically cheeky fashion, claiming the proposed sign will detract from the awe inspiring TUIWOOD sign that was erected six years ago in Mangatainoka.
With the NZRU’s increasingly commercial approach, seeing All Blacks on our TV screens endorsing something isn’t particularly unusual these days. But the problem is that they’re often forced to act and, as most know very well, rugby players don’t make particularly good actors. Thankfully, Ford and JWT have avoided that trap with the AB35 campaign, which lets the lads design their very own pimped out Fiesta with the help of the Ford team.
Who’s it for: YellowLocal by Colenso BBDO and Down Low Concept
Why we like it: It might be a me-too act to counter the arrival of NZ Post’s Localist directory, but, at first glance, YellowLocal seems like it has plenty of good features and …
As we’ve discussed before on StopPress, town branding, despite the best of civic intentions and dreams of immense cut-through with cheesy, pun-laden slogans, generally has an element of desperation and truth-stretching to it. And the proposed Wellywood sign can most definitely be placed in that category. Of course, there have been numerous alternative suggestions and a few websites (here and here) set up where alternative suggestions can be made (there’s now even a campaign by Moa beer that is, fairly irresponsibly, promoting willful damage when the sign goes up in exchange for a bounty). But everyone knows the hoi polloi simply don’t have the creative cajones required to help Wellington in its time of need. So, post your idea for a more appropriate/inappropriate sign on the hill and the two best efforts will get a 12 pack of the pilsener member of the Mac’s family, Hop Rocker, which is sporting some flash new packaging and has recently graduated to the dozen.
Aside from the number of awards its advertising has won, it’s been a fairly sorry tale for Yellow in the past few years. But, last year, in the face of some horrific finances, Yellow stumped up with a $40 million investment in the business, more sales people and a strategy that focused more heavily on digital offerings. Well, it’s just launched a new digital directory called YellowLocal.co.nz. And it’s heading down a similar hyperlocal path to that of its soon-to-launch NZ Post-run competitor Localist.
It’s not every day you get to test yourself on a Segway, wax your bum crack, jump off the Sky Tower, drive maniacally around Auckland searching for bus shelters, dress up as an inmate outside a prison, almost run over one of your co-workers, ride a mechanical bull and do tequila shots at 3pm. But that’s basically what around 80 industry folk had to do last Thursday as part of the Adshel Rally. And, as you can probably see in these pictures, they appeared to love every minute of it.
Sadly, it’s something of a rarity to see examples of creativity in the world of print, especially when compared to the raft of nifty online gimmicks spewing forth. But ecostore, Special Group, Naked, Salt Interactive and ACP appear to be onto a winner with what they believe is a first: a mass-personalisation campaign that allows parents to make their child into a cover star on Little Treasures magazine.
There’s been plenty of heated discussion about the new Z brand that’s being rolled out in New Zealand at the moment. Now BP has joined the petrol party with a big new brand out of Ogilvy NZ.
A couple of weeks back, a group of ridiculously good looking, extremely important and intimidatingly intelligent advertising, marketing and media folk from Skyline Garages, Barnes, Catmur & Friends, ThinkTV and StopPress took a wee trip to the new and particularly classy Auckland Viaduct establishment Snapdragon to celebrate a famous, if slightly controversial, victory in the inaugural Think TV TVC of the Year competition with a good old-fashioned long and fairly wet lunch. We promised some photos of this auspicious event to inspire jealousy (and possibly even vitriolic comments), so fill your boots. And if you’re looking for a venue for your next event (or power lunch), we can assure you Snapdragon is a very good option.
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DDB NZ turns the tables to try and up the donations for the Coastguard’s MayDay appeal; Colenso releases its first TVC for Westpac and keeps fighting the good fight for Amnesty International; the eyes have it in Saatchi & Saatchi’s latest NZ Army campaign; professional meets amateur in Publicis Mojo’s print ad for Panasonic’s new Lumix camera; TAB and Sugar follow up with another bad call; and a great new Cadbury Glass and Half Full production out of South Africa.
Greedy old advertising behemoth DDB makes it three in a row on TVC of the Week, following on from its two new ads for Volkswagen.
Who’s it for: Cadbury by DDB and Goodlife Films
Why we like it: It’s easy to make an ad. It’s …
Given the slightly difficult period youth-oriented media seems to be going through at the moment, with MTV packing up the local office, a few well-established magazines folding and MediaWorks deciding to grey up its demographics on TV3 and FOUR, there were questions about whether the decision to launch a youth-focused commercial channel called U to replace TVNZ6 was wise. Well, the first cumulative Nielsen numbers are in and TVNZ are stoked with the results, with 1,392,400 viewers—or 34 percent of Kiwis—tuning in to the new channel at some point in the four weeks ending Saturday May 14.
The IAB and its main protagonists have become quite accustomed to putting out press releases trumpeting rising online ad spend over the past few years. And, despite an expected decrease for the first quarter of 2011 in comparison to Q4 2010 as a result of the earthquake and generally unfavourable economic conditions, the worm is still heading swiftly upwards, with a 20 percent year-on-year increase and a total haul of $68 million, up from $26 million in Q1 2007.
While we obviously enjoy the fact that the marcomms community seems to like getting its fix of marketing, advertising and media news, views and hullaballoos on StopPress, we’re still dirty old traditionalists who like nothing more than sitting back with one of those old, supposedly antiquated paper-based things known as magazines. And there’s plenty of editorial goodness to soak up in the May/June edition of NZ Marketing, which is filled with what a host of Belgian experts have said is ‘Essential Marketing Intelligence’. As such, you can probably ask the boss to pay for a subscription, but to grease the wheels you can get 35 percent off the retail price (subscribe for one year here or two years here) if you sign up before Friday. Anyway, enough of the sales pitch. Here’s what you’ll find in the latest issue.
It’s a funny old world. While tens of thousands of New Zealanders got overly excited about KFC’s Double Down late last week (if you want a real heart stopper of a meal, check this one out), over half a million Kiwis also tuned in to see two amateur cooks creating the exact opposite of that for the final of MasterChef. We’ve already talked about how much of a commercial juggernaut the show is for TVNZ and its owners, both because of its heavy commercial slant during the show and the ad dollars able to be raked in during the breaks, and with improved ratings numbers on the first season, that looks set to continue
At the start of summer, Cadbury and DDB set themselves a goal: to Share the Joy with the country and find out exactly what joy sounded like to New Zealanders. This manifested itself in cool experiential efforts like the giant snowglobe in Auckland, clap-activated Christmas lights and a massive sprinkler that travelled to beach hotspots around the country and a call to fans to send in their own sounds of joy to add to those recorded for the impressive launch TVC. Now the campaign is getting close to its denouement, with a new ad that was launched last night to promote “the first song created by the joy of a nation”.
You’ve probably seen the TVC. Now the digital component of Colenso’s V paintball campaign has been set free. And it employs some pretty nifty online artistry to entertain the energy drink guzzling demographic.
Clients signing exclusive deals with media owners is an issue we’ve been hearing about a lot recently. And it seems to have come to a head, with ACP fronting up to the Commerce Commission to defend the practice and rumours abounding of editors not attending product launches and threatening to pull editorial endorsements for companies that have signed exclusive deals with competing publishers.
It took a while to get there, but the official announcement has been made and Clemenger BBDO has been chosen as NZ Post’s new creative partner, beating out DraftFCB.
The automotive industry has had a rough time of it recently and there’s been a consolidation of automotive media in the local market, but the New Zealand Herald is obviously confident things are looking up, because it’s taken a fairly bold step and launched a comprehensive new motoring lift-out called Driven and backed it up with a big launch campaign.
When you think of the things you’re likely to see in Albany, a violent tornado would be a very long way down the list. But it just happened and the Perceptive team recorded it destroying buildings and picking up trampolines from their office. As the description in the video says: “The Perceptive team a little rattled as a tornado rips past our office in Albany on Auckland’s North Shore. Pardon the language!!”