DDB NZ turns the tables to try and up the donations for the Coastguard’s MayDay appeal; Colenso releases its first TVC for Westpac and keeps fighting the good fight for Amnesty International; the eyes have it in Saatchi & Saatchi’s latest NZ Army campaign; professional meets amateur in Publicis Mojo’s print ad for Panasonic’s new Lumix camera; TAB and Sugar follow up with another bad call; and a great new Cadbury Glass and Half Full production out of South Africa.
Shoe on the other foot Youtube Video
DDB’s ‘Live Rescue’ for Coastguard NZ took home a few gongs at the international comps last year. And, in the lead up to the MayDay Appeal week, it’s turned the tables by asking for help from the people whose lives the volunteers save. Coastguard relies on donations for funding and their cry for help went out via a TVC by Flying Fish and a print campaign.
Bye bye doodleland
Youtube VideoIt took a while, but, after winning the Westpac account from Saatchi & Saatchi in August last year, Colenso has released its first TVC for the bank, following up from the Impulse Saver iPhone app. The ad is backed up by print, online and In branch.
Here’s the blurb: “The journey into your first home can be an emotional roller-coaster, saving for an eternity, the process of trying to find your perfect home and then knowing how much to offer. Most of the time it feels like you’re not getting anywhere fast. Westpac is committed to helping you get into your home sooner.”
Hunters becomes the hunted
Speaking of Colenso, it’s won a few medals for its Amnesty International print work in the past, including a silver Cannes Lion last year. And it’s maintaining the quality with this new double page number.
Blurb: “Throughout the world, thousands of people every year are detained and imprisoned arbitrarily without a fair trial. Amnesty International has been successfully campaigning for the unconditional release of these prisoners for the past 50 years. To celebrate this and raise further awareness of their tireless work, Colenso BBDO Auckland produced an interactive press ad. When the reader turns the page, they help Amnesty free the innocent and imprison the guilty.”
The eyes have it
Saatchi & Saatchi was shortlisted for its YouTube Sharpshooter campaign for the NZ Army at the Bees social media awards recently and it has just launched a new print and online campaign to attract new officer recruits with the line “What we see on the news, they see face to face”. Once again, the cool interactive website incorporates a game mechanic to get the punters interested.
Publicis Mojo recently launched the new Panasonic after a long rebranding project and it kicked off with one of the best ads in the fairly crowded heatpump category. Next up is this nice print execution for the new Lumix GF2.
DDB NZ has just launched its newest Cadbury ad. And the joy is spreading, as this new Glass and Half Full production from South Africa shows.