We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.

Graham Medcalf takes a look at the week that was, covering targeted advertising on Facebook, biases in advertising and the future of sky.

In a world increasingly dominated by digital platforms, customer experience is no longer the sole responsibility of a shop assistant. It expands to all touchpoints including those online. But how can a brand make sure it’s delivering the best possible digital experience? Ryan Brown, head of brand strategy at Ceros, shared his advice at the recent Adobe Summit.

Bad news for social media influencers: new research shows that staged, paid endorsements are no longer resonating with audiences, while authentic, user-generated content is. Business strategist Sarah Pearce breaks down how brands can adjust their social media strategy accordingly.

Graham Medcalf takes a look at the week that was, covering blockchain-based digital advertising, marketers joining boards, misleading advertising, Simon Moutter’s resignation, and humour in ads.