Spark’s latest campaign highlights the power of technology during the emotional moments of our lives.
Monthly Archives: April, 2019
Earlier this year, StopPress gathered the industry for an evening of self-congratulation as we celebrated the work that made 2018 so great, as well as the moments that got lips moving.
Winners across the 16 categories were chosen by the editorial team who — along with the application of very sophisticated algorithms, immersive VR experience, AI chatbots — discussed and debated the results.
Now, we revisit some of those winners for a behind-the-scenes look at why they are successful.
GfK’s first non-commercial radio survey of 2019 is out, showing Radio New Zealand’s audience is up 60,000 year-on-year to reach 696,600 New Zealanders each week, while RNZ National’s 616,200 listeners makes it the biggest station in the country.
A car park might not resemble a scientific lab, but in Energy Online’s latest brand campaign it serves as the setting for a “mind control” trick to showcase that power is power, and none of it is ‘super’.
NZ Marketing chats with Scope Media founder, Celia Crosbie, about ‘doing’ PR in the beautiful surrounds of Queenstown and Wanaka.
A recent advertisement by Gillette discussing toxic masculinity divided critics over whether it created meaningful change, or was just virtue signalling by one of the world’s largest razor brands. ICG strategy director Marcus Hawkin-Adams breaks down how to navigate the tricky marketing waters of championing a social cause.
With Three holding its eleventh consecutive week at the top for the crucial 25-54 demographic, we chatted to head of content Andrew Szusterman about how the lineup is appealing to the masses and what’s coming in the future.
In the world of retail advertising, there has been a race to the bottom with an over-reliance on price, sales and discounts. With that
as a background, Graham Medcalf takes a look at how 99 is showing a surprising turnaround and rediscovering the mojo that was apparent in the giddy heights of 2011.
Flight Centre has taken out the prize for most successful post over the past four weeks, while Air New Zealand continues to maintain its lead on the scoreboard.
Will the agency of the future use AI to track employees and boost retention? Will paid OE’s become an employee expectation? Only time will tell, but one thing is for certain — agencies will need to adapt to the new generation. Pead PR managing director Sarah Munnik reflects on what agencies will look like in the future.
Creative agency Augusto and 23-year-old film maker and Voices of Hope co-founder Jazz Thornton have joined forces to kickstart a conversation around youth suicide. The duo have recently released Jessica’s Tree, a web documentary series hosted on the NZ Herald and Youtube that examines the last 24 hours of the life of Jessica, one of Thornton’s friends who took her own life. The series carefully balances tragedy and hope, and has been produced by Augusto and directed by Thornton. Here, Thornton and Augusto executive producer Cass Avery talk telling this sensitive story, social advocacy and using a creative medium to create change.
In the midst of New Zealand’s ‘Darkest Day’, Kiwis flocked to news radio, where newsreaders and talk back hosts provided platforms for New Zealanders to vent their distress at the Christchurch mosque terror attacks, and a place for trustworthy news to be processed. The reliability of radio as a trustworthy source of news pushed ratings up, with total audience numbers rising since the final survey of 2018 – combined listening numbers of commercial and non-commercial radio has risen to 3.62 million New Zealanders (10+) tuning in each week, totally 83 percent of the population.
Graham Medcalf takes a look at the week that was, covering the advertising opportunity for video on demand services, customer acquisition versus customer retention, and New Zealand’s message to the world.
The first results of the GfK Radio Survey of the year are out and MediaWorks and NZME have plenty to celebrate with total audience numbers rising since the final survey in 2018.
Hello Bath Bombs, Goodbye Social Media – Why I Respect LUSH’s Decision to Leave Social Media.
March was another great month for advertising, with a wide range of amazing creatives on show. There can only be one winner of the Colmar Brunton Ad Impact Award and this month that went to Trade Me with their new advertisement ’20 years young’.
New Zealand, Aotearoa, Middle Earth, Land of the Long White Cloud. What about Land of the Creatives? Erin McKenzie talks to Flux Animation, ToyBox and Augusto and finds out how our location in the South Pacific is no barrier to local production companies working around the world.
Lush UK recently released a bold and cryptic message that slammed social media channels, their algorithms and their pay-for-play strategy, and said it would be going dark on their social media channels and talking with their community in other ways. Chief executive of Socialites, Wendy Thompson, shares her thoughts on why this decision by a major brand doesn’t put the customer first.
Ronald McDonald House Charities New Zealand has launched a campaign to help families with a child in hospital away from home.
No matter how late it falls in the calendar, Easter always gets brands hopping to release an annual round of chocolatey, rabbitty content. With this year’s Easter falling late enough to nearly coincide with Anzac Day, brands have had plenty of time since the last public holiday (Waitangi Day) to launch holiday-related ads and social media posts.
Bunnings is to launch a New Zealand version magazine Bunnings Magazine in July, with Lisa Morton appointed as editor.
As part of StopPress’ Production Month, directors from Flying Fish answer questions about inspiration, career highlights and the format of film.