Movings & Shakings
Google New Zealand appoints Caroline Rainsford as country manager
Google has a new country manager for New Zealand in Caroline Rainsford, who replaces Stephanie Davis.
Monthly Archives: September, 2017
News
New World rolls out round two of Little Garden with an ad, a giant bee house and a Metservice collaboration
New World has launched the next round of its Little Garden initiative with the help of Colenso BBDO, 99 and FCB Media.
News
All Blacks take Jockey’s ab show from the catwalk to digital media
Following their appearance on the catwalk for New Zealand Fashion Week, the All Blacks have taken their sculpted bodies to the screen in a new campaign, via Parlour, for Jockey.
News
‘Let’s tax this’: National rethinks Labour’s slogan
The National Party has gone on the offensive in recent weeks, taking aim at various aspects of the Labour Party’s campaign. And this trend has now been continued with a short new spot that reworks Labour’s well-received slogan from ‘Let’s do this’ to ‘Let’s Tax this’.
News
Air New Zealand builds on ‘Where to next?’ platform
Gin Wigmore’s rendition of ‘Tomorrow’ from the musical Annie again serves as the backtrack as Air New Zealand builds on its ‘Where to next?’ long-term brand platform.
News
Y&R Media rebrands to Y&R Engage, reflects its philosophy to spark conversations
Y&R Media has a new name in Y&R Engage, following a rebrand to bring the agency in line with its vision for media.
News
Catfish just got served, literally
Bumble has had enough of catfish, so it’s decided to serve them to passersby out of a food truck.
News
Three comedians take aim at election ads
The comedians over at Three see the funny side of the election.
News
Te wiki o te reo Māori: how brands are giving a nod to the nation’s mother tongue
In the 2013 census, 21.3 percent of the population identified themselves as being able to converse in Māori, continuing a downward trend for the language. Now, in an effort to keep the language alive for generations to come, local brands are marking Māori Language Week with some lessons.
News
Inside the Electoral Commission’s mission to find the missing million
With voter turnout in steady decline among young voters over the last decade, the missing million has become a common phrase during election years. So where are they and why aren’t they voting? As the Electoral Commission and its lead brand agency Saatchi & Saatchi discovered, there are no simple answers to these questions.
News
ANZ shows New Zealanders how they can ‘keep on moving’
We all want to get the most out of our money, and TBWA NZ’s new campaign for ANZ shows how banking innovation is helping customers take control.
Movings & Shakings
The Pond restructures its offering, responds to increased demand for freelancers
Good news for creatives on The Pond’s books – the company is growing bigger due to demand from agency and corporate clients.
Opinion
Human-centric numbers: there’s more to business than making money
At a time when consumers ask more of the businesses, TRA’s Antonia Mann argues that financial prosperity alone is no longer the only measure of commercial success. Increasingly, consumers want to know where their goods are coming from.
Partner articles
An efficient alternative to concept optimisation
Ipsos takes a look at how clients can yield the greatest consumer appeal in the most efficient way.
News
The elephant in the room
Meat & Livestock Australia is certainly no stranger to controversy, with its latest ad attracting plenty of it as it features Hindu deity Ganesha—a renowned vegetarian.
News
Symbol of horror
Creepy red balloons are popping up all over Sydney, provoking a few spine tingles among the denizens of the city.
News
TVNZ launches New Blood, gets experimental with short-form content
This week, TVNZ’s New Blood initiative went live, as more than 20 pieces of short-form content found a home on TVNZ.co.nz, YouTube and Facebook.
News
The Compendium: 8 September
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Magazine Media Awards 2017: Nadia magazine and Damien Venuto crowned supreme, Bauer once again owns the night
Last night, under a collection of aviation aircraft in the MOTAT Aviation Hall, the magazine industry gathered to celebrate the achievements of its products and people at the 2017 Magazine Media Awards. Among the winners, it was Bauer that collected the most certificates, while Tangible Media and Fairfax followed.
Opinion
Ideas aren’t for everyone
Having an idea is not the same as making an idea. And Damon Stapleton argues that the process of doing the latter isn’t as easy as it looks.
Opinion
Carrick Graham: political influence beyond the election
With polls suggesting that we’ll see a new government in office after the election, PR man Carrick Graham reckons the opportunity is ripe to influence the new players in charge.
News
Health Promotion Agency shows the fine line between fun and unfun
Wellington-based agency GSL Promotus’ ‘Choice not Chance’ campaign is tackling the sensitive topic by reaching out to at-risk gamblers with the aim to get people thinking about their situation and ask, ‘is it still for fun?’
Opinion
The fine art of influencing customer-centricity
Andrew Lewis argues that the answers to customer-centricity are unlikely to come from asking customers what they want.
News
Going global: Mount Maunganui born ‘reverse auction’ app prepares to take on the United States
A New Zealand-created app that auctions items by dropping the prices during a 60-second countdown is about to take on the lucrative US sporting market. We chat with Dropit co-founder Peter Howell about how the app works, as well as why it’s setting its sights on international markets.
News
Rihanna takes on the beauty world
First music, then fashion and now, Rihanna is taking on the makeup world, starting with a campaign video celebrating beauty in all its colours, shapes and forms.
News
An unconventional trailer
Rather than simply blast trailer after trailer a the public and potentially ruin the surprise, the team behind Blade Runner 2049 has developed a six-minute prequel to whet the audience’s appetite for what’s to come.
News
Vying for votes: National, Labour and Green up the advertising ante
With voting kicking off in a week’s time, parties are making their voices heard in a flurry of new campaigns.
News
Newshub Leaders Debate reaches over a million, excels among 25-54 demographic
Sparks flew during last night’s clash between Bill English and Jacinda Ardern, with Newshub reporting significantly higher ratings from its debate in 2014.
News
Barnes Catmur & Friends moves into Dentsu Aegis office, launches ‘Commute-ulator’ to guide visitors to the address
The crew at Barnes, Catmur & Friends this week moved into the Dentsu Aegis office space this week and they’re obviously a little concerned that clients and visitors will struggle to find their way to the new spot at 109 Cook Street. In a bid to guide people to the location, they have launched a digital contraption dubbed the ‘Commute-ulator’, which gives travellers an indication of how long it will take them to arrive at the office.