Monthly Archives: September, 2017
Y&R NZ and production company Assembly have placed a quirky bean lover named Geoff at the centre of a new short film, which aims to help Kraft Heinz Australia rebrand the iconic Heinz Beanz brand.
Superette has long been a top player in social media. The clothing retailer has a social reach of nearly 100,000. The Register spoke to Superette owner James Rigden about the importance of reaching out to your consumer via different platforms.
After weeks of speculation, ASB general manager of marketing Shane Evans has confirmed that he has penned a partnership with True.
TRA’s Connon Bray takes a look at the customer experience lessons that can be learned from rom-com movies.
With Bill English and Jacinda Ardern squaring up for the first time last night, more than a million New Zealanders flocked to TVNZ to watch the two leaders talk it out.
It might not be the sexiest part of the industry, but producing an effective annual report remains a tricky creative challenge. It is, after all, a case of turning financial figures and corporate commentary into something that people want to read. And if the recent International ARC Awards are anything to go by, then this is a challenge that few are quite as adept at addressing as Insight Creative.
The endeavor to get the ultimate selfie has taken people to some dangerous places. However, few instances have proved as difficult as taking a selfie with a dog. Our furry friends love to wriggle and squirm away from the camera but now, Pedigree and Colenso BBDO have found a solution with SelfieStix.
Ikea’s 2018 catalogue has been released but you don’t have to read it—just ask the human catalogue.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The music talent of Adland took to the stage at the Kings Arms last night to display their musical prowess, shady dance moves and inflated egos in Battle of the Ad Bands (BOTAB).
TVNZ has released its FY2017 annual results, with a $19.5 million loss in EBITDAF on the previous year due to an onerous contract provision with Disney and marginal year on year declines in advertising revenue. We talk to chief executive Kevin Kenrick about outdated output deals and how TVNZ is placing bets on the future.
Self-confessed ad wanker Clint Ulyatt will be standing in the Mount Roskill electorate for TOP. He takes a few minutes to explain what’s motivated him to shed his usual apathy and get involved.