As the New Zealand 2017 General Election twisted and turned, candidates, parties and media organisations took to social media as one way to engage, inform and connect with New Zealanders.
Monthly Archives: September, 2017
Cheers NZ is encouraging New Zealanders out on the town to have conversations with their sober selves via Facebook Messenger to make sure they hydrate, eat food and go home at the time they originally planned.
The market is set to get a sharper picture of New Zealand’s viewing behaviour as the local TV Peoplemeter panel grows by 50 percent across New Zealand. And while The Commercial Communications Council and ANZA have welcomed the change, there’s still a missed opportunity to ensure accurate reporting of ad breaks.
The third round of radio results served up a surprise in an unlikely dose of collegiality between the commercial networks as they looked to celebrate the buoyancy of the channel as a whole. This set aside, the latest survey again served up a series of results that will have some celebrating harder than others. But none will be partying quite as hard as the crews at Mai FM, Flava, Newstalk ZB and RadioLive.
Last night, TVNZ and its agency and production partners gathered at Auckland’s Shed 10 to cut the ribbon on a new season line up. But as much as it was a celebration of what’s to come, it was a chance for the broadcaster to recognise all it’s achieved in the past year in its push to connect with more Zealanders than ever in more places than ever before.
This week, PHD worldwide strategy and planning director Mark Holden spoke about impending conflation of tech and humanity. He argues that we are already well along this path but says things will become really interesting over the next two decades. What follows is a short excerpt from Merge, a book co-written by Holden and number of other contributors across the PHD network.
Illustrator and art director Kelly Thompson couldn’t create her works of art without using tech. For her, it’s all about striking that elusive balance between the old and the new.
Bravo New Zealand is set for an injection of local talent after kicking off a nationwide search for its first local host.
Comedian Thomas Sainsbury has transformed himself into a range of household items in a new campaign for Fire and Emergency New Zealand, via FCB, to encourage Kiwis to check their alarms.
The election coverage omnibus pulled in massive live TV audiences for both major broadcasters Saturday night. And as digital viewership grows, NZME emerges as a new contender for eyeballs during major events.
The conversation around education in New Zealand is set to change as more than 100 companies have signed an open letter declaring tertiary qualifications are extraneous for a range of roles within their workplaces. However, a quick look at the marketing, media and communications category shows it’s not there yet.
The Warehouse has announced a significant shift in its retail strategy via a new campaign developed by DDB and shot by production company Goodoil. According to the campaign, the company will no longer have short-term discounts, instead offering set low prices every day.
Toilet paper might be one of the basic needs that consumers drop into their grocery carts, but this doesn’t mean the advertising related to it needs to be utilitarian.
Invercargill is well known for its wide ‘Parisian’ boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn’t ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.
Appalling, shocking, laborious, unprofessional, unfair and time-wasting were just some of the descriptions we’ve recently heard describing the pitching process. Suffice to say there’s a perception that the system is broken. But the Association of New Zealand Advertisers (ANZA) and the Commercial Communications Council doesn’t think it needs to stay this way and have taken steps to fix the issues.
NZME is promising five hours of uninterrupted election coverage across the NZ Herald, Newstalk ZB and iHeartRadio as it counts down to the final election result. This sees the company take on a media space, which until now has been dominated by the broadcast television providers.
Last week, the Green Party put the call out to wordsmiths to share their ideas of copy they’d like to see on the party’s digital billboard network and this week, the campaign team chose a winner.
Saatchi & Saatchi has filled some of the bank-shaped hole in its ledger with the ANZ sponsorship business. This partnership will kick off with the agency working on a project for the upcoming Commonwealth Games.
Vodafone, Google and FCB are taking their Māori Language Week campaign beyond seven measly days by making a commitment to start updating the pronunciation of New Zealand place names on Google Maps. The process has already kicked off and we can expect to start hearing the updated pronunciation by the end of the year.
In an industry known for staff churn, there aren’t many operators quite as loyal as DDB account director Scott Wallace. But even the longest runs eventually come to an end. And as Wallace draws the curtains on his impressive stint at the agency, he chats to Damien Venuto about what’s changed in the industry, where he’s headed next and what to do when calamity strikes.