Monthly Archives: September, 2017

News
Go baby go
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With studies suggesting babies can cover up to seven kilometres a day once they become mobile, Huggies put four crawlers to the test in the ‘World’s first baby marathon’.

News
Radio Results S3: Mai FM and Newstalk ZB dominate in a strong urban and talk book
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The third round of radio results served up a surprise in an unlikely dose of collegiality between the commercial networks as they looked to celebrate the buoyancy of the channel as a whole. This set aside, the latest survey again served up a series of results that will have some celebrating harder than others. But none will be partying quite as hard as the crews at Mai FM, Flava, Newstalk ZB and RadioLive.

Features
A great merge beckons: the closing gap between technology and us
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This week, PHD worldwide strategy and planning director Mark Holden spoke about impending conflation of tech and humanity. He argues that we are already well along this path but says things will become really interesting over the next two decades. What follows is a short excerpt from Merge, a book co-written by Holden and number of other contributors across the PHD network.

News
Are tertiary qualifications necessary? NZ Talent suggests not
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The conversation around education in New Zealand is set to change as more than 100 companies have signed an open letter declaring tertiary qualifications are extraneous for a range of roles within their workplaces. However, a quick look at the marketing, media and communications category shows it’s not there yet.

News
Cassette vs GPS
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KFC has paid homage to the classic American road trip by releasing a cassette tape that provides GPS-like directions for travellers to follow Colonel Harland Sanders tracks.

News
A new identity: The rebranding of Invercargill
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Invercargill is well known for its wide ‘Parisian’ boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn’t ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.

News
Off pitch: The mission to repair the broken pitching system
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Appalling, shocking, laborious, unprofessional, unfair and time-wasting were just some of the descriptions we’ve recently heard describing the pitching process. Suffice to say there’s a perception that the system is broken. But the Association of New Zealand Advertisers (ANZA) and the Commercial Communications Council doesn’t think it needs to stay this way and have taken steps to fix the issues.

News
NZME goes all in on election coverage
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NZME is promising five hours of uninterrupted election coverage across the NZ Herald, Newstalk ZB and iHeartRadio as it counts down to the final election result. This sees the company take on a media space, which until now has been dominated by the broadcast television providers.

News
Account stalwart Scott Wallace bids farewell to DDB after 17 years
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In an industry known for staff churn, there aren’t many operators quite as loyal as DDB account director Scott Wallace. But even the longest runs eventually come to an end. And as Wallace draws the curtains on his impressive stint at the agency, he chats to Damien Venuto about what’s changed in the industry, where he’s headed next and what to do when calamity strikes.

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