Monthly Archives: March, 2015

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TRB restructure brings about additional staff changes—UPDATED
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In response to ongoing speculation about the future of The Radio Bureau, NZME and MediaWorks have released a joint statement saying that the future of the industry body “remains solid and secure”. Several sources in the industry have confirmed to StopPress that TRB will not be dissolved and that MediaWorks and NZME are working closely with the independent radio stations to re-shape the organisation to make to ensure it remains relevant in the media landscape. And this restructure has led to some additional staff changes. Update: TRB confirms three new appointments.

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MPA shows off the speed of magazines
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This morning, those in the industry were reminded that print isn’t as slow as slow as what everyone suggests it is. Before any online publications released any information on the Axis Awards, the Magazine Publishers Association (MPA) had a specially printed magazine delivered to all the agencies that were in attendance. And, as an added bonus, the delivery also inlcuded a much-needed Red Bull.

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The rise of the mole
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In a hilarious and slightly disturbing call for entries for the Creative Club São Paulo, Borghi/Lowe Brazil created a video of the story of a mole’s hard life struggle before finding success and fame in the world of advertising.

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Kevin Bacon and eggs
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Kevin Bacon stars in a new campaign from Gray New York promoting eggs on behalf of the American Egg Board, because what goes best with eggs? Bacon, and in the Kevin variety apparently.

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Tandem Studios expands into Auckland, aims to offer cost-effective content to more businesses
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According to Google’s statistics, more than a million advertisers are using Google platforms to advertise. And with the proliferation of video over the last few years, YouTube is increasingly becoming a vehicle that brands use to spread their messages. The problem, however, is most of these one million advertisers are small businesses, which simply don’t have the budget to invest in production companies or advertising agencies to produce content for the channel. Quite often this sees businesses with little other option but to develop amateur videos that do not belong in the public domain. One company that has identified this gap in the market and is now offering brands with cheaper video alternatives is Tandem Studios.

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Can you beat a tiger?
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WWF in Russia has launched a cool new initiative created by the crew at Hungry Boys in Moscow to help save tigers by getting people to race them through a new app. If participants lose they have to donate.

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Clicks and mortar
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E-commerce brands like Airbnb and Net-a-Porter are launching magazines. Media companies are opening cafes. And now Google has opened its first bricks and mortar retail store in the UK to compete with its High St rival, Apple.

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NZME launches in-store radio as a new way for retailers to target customers
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NZME has expanded its premium offering through the launch of an in-store radio powered by iHeartRadio NZ and calls it an effective way for retailers to create a customised station to create the right environment and communicate messages to customers.

The company says the station is cost-effective and points out that globally in-store radio services are a must-have for top retailers that wish to showcase their brand and influence customers’ shopping experience.

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Unravelling the barrel
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Here at StopPress we like our whisk(e)y to taste like the inside of a fireplace. But there are a variety of beverage predilections and Portland man Tony Peniche has made nearly $196,000 on Kickstarter by offering to cater to them with oak sticks that claim to cheat time.

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They’ve got the whole bridge in their hands: 2degrees and Special Group get set to light up Auckland
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2degrees is attempting a fairly difficult telco trick at the moment as it tries to morph from a challenger brand with lots of low value customers into a grown-up company that’s more appealing to the high-rollers—and it could be argued its agency Special Group is on a similar trajectory as it evolves from a small indie with small clients into a serious multi-national network that’s competing with the bigg’uns. And now the pair are set to launch a very grown-up stunt to celebrate Auckland’s 175th anniversary, its new phone plans and the launch of Samsung’s new Galaxy S6 by turning the Auckland Harbour Bridge into an interactive light show.

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Brains vs. bots
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The Turing Test is often used as a benchmark for establishing the humanity of artificial intelligence and the media was frothing at the mouth last year when a chatbot called Eugene Goostman posed as a 34-year-old boy from Odessa and supposedly passed the test by convincing 33 percent of the participants they were conversing with a human. There’s no doubt machines are getting smarter (or, at least, getting better at answering questions). So can you tell the difference between human and robot writing? Find out by taking a test created by The New York Times.

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Kenshoo mobile app update lets marketers tweak campaigns on the go
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Following on from last week’s release of its Infinity software suite, advertising technology company Kenshoo has now released an app update that enables advertisers to manage their marketing campaigns remotely. Added to the foundation of Anywhere app, the update enables marketers to adjust elements of a campaign in real time in response to any changes in circumstances.

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As the radio intrigue continues, media experts weigh in on the continued relevancy of TRB
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The radio industry has been fizzing in recent months. MediaWorks claimed that it was leading the charge on a new research methodology, NZME then decided to independently finance an industry-wide T1 survey after it was scrapped earlier this year, and then Gill Stewart stepped down from her position as the general manager of The Radio Bureau (TRB). So is there still a place for TRB?

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Too busy to notice
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An awareness campaign conducted by Cancer Research UK earlier this month illustrated how people tend to ignore things that are blatantly obvious. Developed by Abbott Mead Vickers BBDO and titled ‘The Lump’, the campaign features a bulge on a busy street that grows with each passing day.

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