Too busy to notice

An awareness campaign conducted by Cancer Research UK earlier this month illustrated how people tend to ignore things that are blatantly obvious. Developed by Abbott Mead Vickers BBDO and titled ‘The Lump’, the campaign features a bulge on a busy street that grows with each passing day.

The cancer organisation recorded the proceedings and it soon became apparent that most people were simply too busy to even notice the growing obstruction, even as it became larger and larger. And this served as a powerful metaphor for the lumps that grow within our bodies.       

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