A new PSA launched by the California Department of Public Health aims to to take on the E-cigarette industry and the harm that it is causing to the younger generation. Often marketed as the healthier alternative to standard cigarettes, E-cigarettes are in fact also addictive and can cause a high number of health risks to users.
Monthly Archives: March, 2015
Anchor has released the last in a three-part series of ads via Colenso BBDO and Flying Fish as part of the ‘Must Be Milk’ campaign, which stresses the importance of milk for healthy teeth, muscles and now hair. The latest instalment features a young Kiwi model called Imogen and plays out like a standard shampoo ad before shifting to something quite different.
Auckland brand and packaging agency Brother Design maintained its good form at the Vertex Awards by picking up gold, silver and bronze awards at the latest edition of the annual show.
After its last successful campaign, DDB has again teamed up with Paw Justice launching a campaign yesterday that aims to push sites such as Trade Me into incorporating regulations to stop puppy milling. As part of the campaign dubbed ‘Don’t Trade Me’, the agency and the not-for-profit listed auctions on Trade Me selling advertisements to support the campaign, and all of the ads sold out within the first five hours.
Although Brendon McCullum and his squad will return to New Zealand without the coveted Cricket World Cup trophy tow, the team has certainly won the hearts of the nation and, as a corollary, the continued support of the companies that sponsored the team as the action unfolded over the last few weeks. And this has seen several brands take out print ads dedicated to the efforts of the Black Caps in the Herald.
The winners of the 2015 New Zealand Business Awards were announced last Wednesday, with Queenstown-based experiential tourism company Magic Memories taking home four awards, including the coveted Judges’ Supreme Award for International Business.
Holden has launched a new campaign via FCB to promote its latest Cruze vehicle, and the spot places most of the emphasis on the always-obedient in-car technology of the new model.
For decades, pink has been for girls and blue has been for boys. This arbitrary assignation of colour to gender has for generations dictated the colour of children’s rooms, clothes, stationery and toys. And these constraints that omnipotently decide ‘this is for boys’ and ‘this is for girls’ have also extended into other areas of children’s lives, often limiting what they feel they are permitted to participate in. However, these notions that have until now been cast in plasticine GI Joes action figures and Barbie dolls are starting to melt together, blurring gender lines and giving children the ability to determine how they want to represent their personal identities.
UK-based creative DLKW Lowe has shown the power of home-cooked flavours in a heart-wrenching spot for Knorr that features a mother bringing a meal to her daughter all the way in the Arctic. The ad is based on the premise of a Knorr study in which 82 percent of respondents said that some foods remind them of childhood, while 77 percent said that food is always part of life’s most meaningful moments.
Who’s hungry, has the appetite of a zombie, and could really go for some brains right now? The Auckland public apparently, as TVNZ proved when it promoted its new OnDemand exclusive show iZombie by hooning around the city in a food truck and handing out zombie-inspired food.
The recent storyline couldn’t be better for the Black Caps. A dream run at the World Cup including winning in the last few balls against South Africa, record beating scores and packed grounds to experience the big occasions. So how has the Black Caps brand fared through this process? Julian Smith has a look.
It’s still early days, but The Bachelor NZ has thus far performed well for MediaWorks, particularly in the 25-54 category that media agencies prioritise when purchasing ad slots. According to Nielsen’s online ratings, the show has attracted over 100,000 viewers aged between 25 to 54 in each of the episodes that have screened to date. And these ratings have been consolidated by strong on-demand stats as well. PLUS: MediaWorks looks into introducing a registration model to its 3Now platform.
The fervour around the Black Caps and their amazing performance in the Cricket World Cup is manifesting itself in a number of ways. Here are a few of them.
Quitline is rolling out phase two of its ‘crayons’ campaign, joining up with Screentime creative Toni Urlich, and has released the first of two TVCs, which provide a strong reminder of the impressionable nature of children and their desire to emulate the actions of family members they look up to.
While attention to the rampant growth of the ‘interactive category’ grabs headlines, there’s an extra piece of the expenditure puzzle which largely goes unaccounted for. And that’s the value and confidence New Zealand marketers are showing by increasing their investment in data-driven marketing and advertising (DDMA), argues Marketing Association chief executive Michael Pryor.
Despite how joyful we become when we see fundraising school kids knock on our door with a box full of chocolate or cookies, sadly, we know it’s not good for us—and this is what Ecostore is pushing in a fundraising initiative campaign where it’s teamed up with four-time world shot put champion Valerie Adams for ‘Good Soap for a Good Cause,’ which might see some fundraising groups selling bars of soap instead of chocolate.
Last year, Spark announced it was teaming up with Kiwi NBA player Steven Adams on a project dubbed ‘The Boroughs’ which would see it partner up with Auckland City Council to open five high-tech basketball courts. And today Spark and the Ōtara-Papatoetoe local board started construction on the first court at Otamariki Park in South Auckland.
Until recently, advertising across MediaWorks’ various properties was sold by independent sales arms. And while this approach worked at a time when the lines between channels were clearly defined, it has become largely impracticable to a company that is already running integrated campaigns on major shows and is also on the verge of launching an ambitious cross-channel show fronted by Paul Henry. Since last May MediaWorks has been restructuring its sales teams, and the company’s head of revenue Liz Fraser and commerical director Paul Hancox believe they have now finalised a structure that is better suited to a landscape typified by blurred media lines.
Like most other media outlets, we’re flagrantly tapping into cricket fervour and trying to shoehorn anything cricket-related onto the site. Thankfully, the Wellington data/cricket nerds from Dot have come to the party and, rather appropriately given the agency’s name, it has been tracking every dot ball in the Cricket World Cup. Here are some of the interesting discoveries.
One of the joys of Wellington is its compactness. And that means residents do a fair bit of walking. In the past five years, however, an average of 13 pedestrians have been involved in accidents on the golden mile each year. So Wellington City Council created a safety campaign that aimed to get Wellingtonians crossing the road with a “clear head” and it has slowly been rolling it out over print, video, outdoor and social media.
Wellington’s wide array of promotional activities have helped to greatly increase visitor numbers to the capital, both domestically and from Australia. Now it’s trying to get some of our neighbours to think about staying for longer with the Wellington Works digital campaign.
Over the last month, much of the attention attributed to iHeartRadio has rather unsurprisingly been centred on the motley crew of beer-drinking funnymen who comprise the Alternative Commentary Collective. When news emerged of the now well-recognised caravan being banned from the stadium, it was almost disappointing to discover that something as innocuous as a Gatorade promotion venturing into a prohibited space caused the expulsion of the crew. And while this has done little to stop the ACC from adding a little flavour to cricket commentary, it did highlight the important commercial role that iHeartRadio is starting to play for NZME. So, StopPress recently chatted to iHeartRadio head Carolyn Luey to find out how the platform generates revenue for NZME. PLUS: iHeartRadio partners with 2degrees to bring Charli XCX to Auckland for a single show.