Independent mobile ad tech company Big Mobile has announced its acquisition of Made Media, a New Zealand mobile display advertising business.
Marketing, advertising & media intelligence
It was over five years ago QMS NZ launched the first local outdoor measurement tool and now, it's delivering its smartest insights yet, with the addition of mobile data to its Datalab products.
As the number of screens we own rises and content that was once limited to the TV spreads its way across new platforms, it appears ye olde faithful television is remaining resilient with Kiwis yet to avert their eyes entirely according to the latest New Zealand multi-screen report by Nielsen.
The technological wizardry of contactless payment technology is gaining momentum, and ANZ is looking to draw further attention to it with a new campaign showing that even a confused dad, encumbered by a mountain of nappies, has the nous to make the magic swipe.
Sometimes I wonder why we download mobile news apps and allow oft depressing and sensationalist headlines to be zapped to our phones to give us bursts of misery and existentialist angst throughout the day. But we’re suckers for it, we want to know what’s going on when it’s going on, and the major news outlets know this (they also know our phones are practically glued to our hands or pocket insides). Which is why MediaWorks has wasted no time in launching a dedicated Newshub app with all the bells and whistles, which, 18 hours after it launched became the most popular app downloaded from the App Store.
In some ways, smartphones are a strange product. We all use them differently, and have different expectations as to their performance, yet most of us buy one of just a handful of models that all do pretty much exactly the same thing. But what if you want something different? What if you want something distinctly you? Well, here are some phones for particular people that fulfill a particular need.
We're quite partial to the Monster Detector app here at StopPress, which lets kids (and maybe a few adults) rest easy after a quick scan of the bedroom. And to promote the Halloween launch of indie New Zealand film The Deadroom, Centron Pictures and Stun have employed some similar technology, creating a 'paranormal investigation' app that shows ghostly activity in your photos.
Opt-in ad serving platform Postr has teamed up Skinny Mobile to create a new android app called Skinny Collect, which allows Skinny customers to earn free data or minutes in return for allowing ads on their lock screen. It’s taken off pretty well and in the first fifteen minutes after launching it had a download per second. We spoke to Postr CEO Milan Reinartz to find out more on the new app and Postr's partnership with Skinny.
That shiny rectangle in your pocket is an amazing piece of technology. But there's a growing sense that we're becoming far too attached to our phones, to the point where we seem to be happy to sacrifice real human interaction for a poke, a scroll and a quick game of information pokies. And Hallertau Brewery in Riverhead has taken a stand against the use of these magical cubes of distraction at its establishment and is aiming to promote actual conversation.
First DJs, now listeners: under-the-radar Kiwi tech success story Serato aims for the masses with music app Pyro
For the last 16 years, Serato has been at the forefront of DJ culture and technology. Its ground breaking Pitch ‘n Time time-stretching algorithm and flagship audio mixing software product Serato DJ are industry standards. Kanye West rapped about them on one of his tracks. Eminem did the same. And now it's releasing its first mass-consumer app, Serato Pyro, a music player that beat-matches and mixes song playlists. Chief executive AJ Bertanshaw explains the company's evolution—and its Kiwi approach to marketing.
Seeing someone smile at you is one of life's great pleasures. And those who can see take that completely for granted. But Listerine and JWT London wanted to find a way to give those who can't see warm fuzzies (and sell more mouthwash), so it created an app that plays a sound or vibrates when it detects a smile.
Humans regularly pay for having their photo taken (when it's horrible and it gets posted on social media, or when looking back and wondering why you ever thought that hairstyle was a good choice). But, following on from a tease at its I/0 event, Google decided to let people pay with a photo to promote the enhanced search functionality of its upgraded Photos app.
Since the heady days of 2013, when Uber and Airbnb started blossoming (or spreading like weeds) around the globe and raising millions of dollars in funding, ambitious app designers have been looking for problems that could be solved by combining smartphones and financial incentives. And a new app called Parkable hopes to match those with space to those with a car in need of some.
As Paul Catmur wrote last year, the marketing bit often seems to be forgotten in the world of digital marketing. But here are a few that combined the two and were deemed worthy of a place in the interactive marketing category at the Best Awards.
Humans are becoming increasingly attached to their smartphones and these days they're often seen as lifelines—sometimes quite literally. Here's how technology is trying to keep us safe.