The Co-operative Bank, with Y&R, is celebrating its ‘Happy Rebate Day’ with some trickery, by sneaking money into the pockets of the unsuspecting to draw attention to the 130,000 customers who will get a share of the bank’s $2.1 million rebate.
Microsoft NZ is giving Kiwis the chance to bring their dreams to the surface in a new competition campaign, with the help of Y&R, in which one winner will receive a year’s salary to unleash their creativity.
Industry happenings at Y&R, Novo, Designworks, Dots and Crosses, NZME, OMSA, Mi9, AppNexus, PRINZ, Photography Films, Eat My Lunch.
New Zealand creatives shone at this year’s APAC Effies with Colenso BBDO/Proximity leading the awards charge, picking up some gold metal alongside Barnes, Catmur & Friends Dentsu and Y&R.
There will not shortage of pencils in New Zealand’s creative agencies next month, as they continue to dominate the international awards. This time seven agencies are adding 30 wins to the country’s hall of fame.
Take a bow New Zealand Transport Agency, Health Promotion Agency and Auckland Transport.
The Health Promotion Agency has launched a new campaign for the Health Star Rating system through Y&R on the health star rating system, featuring a couple of lovable animated cereal boxes having a bit of an existential crisis about their health content.
Y&R staff around the world are celebrating Y&R NZ’s win of the GRANDY for the ‘McWhopper campaign’, the highest honour at the New York ANDY awards.
It’s nearly time for this year’s Beacon Awards and CAANZ has announced the finalists, with FCB Media once again leading the pack by a decent margin, followed by OMD NZ and Y&R Media.
Bcg2 has nabbed the Animates account from incumbent Y&R after an agency review and pitch process. It will be its creative agency encompassing its retail and professional services portfolio going forward. PLUS: ad spend figures from pet market and the scope of the pet industry in New Zealand.
With many New Zealanders facing a cold and damp winter, both outdoors and in, HRV has announced itself as the solution with a new campaign by Y&R.
A big grab bag of stellar ads this week from HPA, ASB, Countdown, Toyota and NZME.
When a bunch of Jaguar Facebook fans signed up for a “virtual reality” ride at the Big Boys Toys expo in Auckland earlier this month, they didn’t expect to get the real deal. But when they watched the video after the event, they realised they’d been duped. And, much like Y&R NZ’s trick campaign for Land Rover earlier this year, it caught a fair bit of attention.
For a small country New Zealand fared well at the Spikes Asia awards held late last week, winning Spikes in most categories, with DDB bringing home two Grand Prix awards and Colenso BBDO bringing home one, as well as winning ‘Agency of the Year’. Here’s a rundown of the NZ wins.
After a rejection from main competitor McDonald’s to join forces and create the McWhopper for Peace Day, Burger King, with Y&R, graciously released another open letter this morning, with a further proposition for collaboration on the day. This time to Denny’s, Wayback Burgers, Krystal, Giraffas and again, McDonald’s.
Following a pitching process that saw the competitive field eventually narrowed down to Colenso BBDO and Contagion, House of Travel (HOT) has decided to take its business to 100 College Hill.
There was intellectual dissection, there were furrowed brows, there were plates of calamari (hopefully the kind from the sea), there were big jugs of beer, there were raised voices, there were occasional bouts of physical violence and, eventually, there was quorum as a panel of esteemed judges chose New World and Colenso BBDO’s rather fruity Fruit and Vege Pro as the victor in the StopPress/MediaWorks TVC of the Year, with Vodafone’s Piggy Sue and Sky’s Murmuration second and third. PLUS: other category winners for craft, degree of difficulty and clever use of TV.
Industry happenings at Mediaworks, Y&R, NZME and Blockhead.
Agencies have many ways of wooing clients. They wine and dine them. They try to win awards. They send out press releases to trade media. They try to destabilise the incumbents. They invest in fancy offices to create the perception of success should they visit. And they also show off their work, their strategy and their talent to online visitors. The agency website is basically a digital shopfront and it’s often seen as an indication of the type of work it might be able to do for clients. Many agencies are guilty of creating boring and/or unfunctional sites and regularly slipping into cliche. But there are some good ones out there. So here are a few of our local favourites.
Land Rover is sending one lucky Kiwi kid to Wembley Stadium to act as a New Zealand team mascot at the Rugby World Cup 2015, but only if his or her relative owns a Landy.
First there was a snappy saltwater crocodile named Brian and now The Co-operative Bank has unleashed another wild animal through Y&R, Jeff the snake in its latest TVC as part of a running campaign ‘It’s in their nature’ which urges people to make the switch to its service.
A pat on the back for The Co-operative Bank, Air New Zealand and Farmstrong.
When banks advertise they usually try to act as if they’re our friends, saying they want us to get the most out of their services, pushing all the opportunities they can offer us – like new homes or successful business start ups. The Co-operative bank has taken a more honest approach saying what banks really want from us and how easy it is to leave that behind and join its bank, and has enlisted the help of a snappy reptilian (or crocodilian to be exact) named Brian to get the message across. We also look into banking profits and ad spend, courtesy of PwC and Nielsen.
Following a competitive pitch thought to have involved several unknown agencies, the Bauer-owned Autotrader today confirmed that it had selected Y&R as its lead creative agency. And while the brand still enjoys high readership in both the online and print formats, it lags well behind Trade Me, according to Nielsen research.
Automotive brands are pretty keen on ambassadors. Audi has Simon Gault and Steve Dunstan, BMW has Jeff Wilson, Josh Emett and Kathryn Wilson and now Jaguar has joined the club and teamed up with the founder of Crane Brothers, Murray Crane, to launch its new XF and continue its sales momentum.
Y&R has claimed the Motor Trade Association (MTA) account after a three-way pitch also involving Clemenger BBDO and Wellington-based creative agency Scenario.
Land Rover, 2degrees, Westpac, Wendy’s and Eclipse tickle our advertising fancies this week.
As part of our series dedicated to celebrating good work and inspiring a bit more generosity, Steve Kane, Y&R’s managing director, acknowledges the impact of The Warehouse Challenge.
As a study by Trademob in late 2012 showed, around 40 percent of mobile ad clicks are either fraudulent or accidental, with more than half of them a result of ‘fat-finger syndrome’. That’s obviously bad for conversions and one major reason why advertisers pay less for mobile impressions (Google added another click into the mix to ensure users really wanted to visit a site). But Y&R, MEC and mobile advertising sales agency Mobile Embrace are trying to fight unintentional clicks another way: by making slightly more interesting mobile ads.
