Beacon Awards 2016: FCB Media takes the lead once again among this year’s finalists

It’s nearly time for this year’s Beacon Awards and CAANZ has announced the finalists, with FCB Media once again leading the pack by a decent margin, followed by OMD NZ and Y&R Media. 

Last year the most successful agencies of the night were MBM, FCB Media and Spark PHD. For the second year in a row, MBM picked up the Media Agency of the Year award, which is given to an agency of business merit. FCB Media won the most awards of the night with 13 golds and two silvers.

FCB Media received most of its 25 nominations for its ‘Not okay in any home’ campaign for the Ministry of Social Development, its Skoda Fabia ‘ultimate fashion accessory’ campaign for European Motor Distributors Ltd and its ‘From retail to e-tail campaign’ for Flight Centre.

OMD NZ received 15 nominations, most being for its work for Frucor, Mcdonald’s and Air New Zealand (campaigns included ‘Jono V Ben’ for V Energy and ‘tastes like lollies’ for Air New Zealand).

Y&R Media received 11 nominations with most being for Vodafone campaigns, including the ‘How Vodafone made the weather big news’. In addition, the agency also received three nominations for Burger King’s ‘A burger for world peace’ campaign.

The finalists for Media Business of the Year are Bauer Media, iSite Media, NZME, Sky Television and TVNZ.

The Beacon Awards will be held on Thursday 5 May at the Vector Arena.

See the full list of finalists here:

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