Land Rover and Y&R use Dan Carter’s dad to promote RWC 2015 campaign

Land Rover is sending one lucky Kiwi kid to Wembley Stadium to act as a New Zealand team mascot at the Rugby World Cup 2015, but only if his or her relative owns a Landy.

The competition kicked off on Wednesday July 15 and anyone who owns a Land Rover is eligible to enter, a release says. “All they need to do is upload an image of their son, daughter, niece, nephew, grandchild or even family friend, aged between seven and thirteen holding a rugby ball with their Land Rover in shot and they go into the draw to win.”

The winning child will run out onto the hallowed Wembley Stadium field with the team, as official team mascot for the game.

“Making it to the Rugby World Cup would be high on the bucket list for most kiwi rugby fans and it’s certainly the dream of rugby mad Kiwi kids all round New Zealand, but the list of children who can claim they’ve got their parents or relatives to the RWC remains an exclusive one,” says Land Rover New Zealand marketing manager James McKee. “Now we are giving one lucky Kiwi kid the chance to join that list. This is sure to be a moment that both child and adult will remember for a lifetime and it’s just another way that Land Rover is going above and beyond for its owners and for rugby here in New Zealand and globally.”

The winner will receive a return trip for one adult and one child, aged between seven and thirteen, to London with seats at Wembley Stadium for the New Zealand RWC 2015 Pool C match against Argentina, on Sunday September 20.

The competition will see the New Zealand winners join others from all around the globe, traveling to RWC 2015 to be part of this historical sporting event.

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