Vodafone DreamLab, which launched in New Zealand last week, is encouraging people to donate their phone’s processing power to help fast-track cancer research. In a campaign by FCB, it’s showing Kiwis all they need to do is download the DreamLab app and turn it on while their phones charge overnight.
Ahead of the festive holiday campaigns rolled out in November and December, October saw a flurry of new brand ads hit our screens, and of the several ads Colmar Brunton had New Zealanders evaluate, Vodafone’s ‘Hello’ campaign came out on top.
While Lorde, SWIDT, Teeks, Devilskin and Stellar took to the stage to perform for the crowds in Spark Arena and at home on the couch, Erin McKenzie got an inside look at what it takes to bring the Vodafone New Zealand Music Awards to life.
Vodafone consumer director Matt Williams believes we are on the cusp of a great technological shift. And as the world changes, Vodafone intends to evolve with it.
In the 2013 census, 21.3 percent of the population identified themselves as being able to converse in Māori, continuing a downward trend for the language. Now, in an effort to keep the language alive for generations to come, local brands are marking Māori Language Week with some lessons.
Vodafone is helping New Zealanders be business ready in a new ‘Fortune favours the ready’ campaign via FCB.
In the wake of Emirates Team New Zealand’s victory over Oracle Team USA, we take a look at the brand activity supporting the team on its way to the America’s Cup.
Vodafone is taking control of its digital advertising by announcing a new set of rules to ensure its brand does not appear alongside hate speech and fake news.
Vodafone New Zealand has announced a news offering, dubbed Vodafone News, which will launch on its corporate site next week. The aim, according to the telco, is to open the company’s doors to customers and stakeholders as well as giving its staff a voice. We speak to head of communications Andrea Brady about the move.
As those of us watching the election results last night can vouch, the state of things can change very quickly. Although a tagline: “Things change” rings particularly true today, FCB did not have the state of the world in mind when they came up with the campaign for Vodafone’s My Flex Prepay offering.
Spark has expressed its concerns over the proposed merger between Vodafone and Sky by making a submission to the Commerce Commission, New Zealand’s competition regulator.
Today Vodafone started its search for New Zealand’s ‘Best Best Mate’, who will need to strand themselves on a barge in Auckland Harbour in an act of self-sacrifice so their friends can live it up in Fiji.
Vodafone has launched a campaign, via FCB, to tap into the much-desired youth market, pushing its new customisable mobile packages and other deals, saying the initiative is different from anything it’s done before. And next week it will be marooning someone on a barge in Auckland Harbour as part of the promotional activity. We talk to Vodafone head of segment marketing Delina Shields about the thinking behind the campaign and why it’s placed such an emphasis on the young’uns.
Vodafone recently called on Red Bull stunt driver Mad Mike Whiddett to help showcase the reliability of its 4G network. Warning: not to be viewed by those with a debilitating fear of stuttering streams.
Vodafone has used Blacksand and FCB to promote its new Vodafone xone business accelerator programme and to tell the story of Kiwi entrepreneurs taking their startups to the market.
In the latter part of last year, Spark appointed Shine as its strategic partner and Colenso BBDO as its above-the-line agency as it looked to evolve the brand. Now, after what has been quite a long gestation period, the Kiwi telco has launched its first major brand ad through its new partners.
At the press conference, held on Thursday, Vodafone chief executive Russell Stanners sat alongside Sky chief executive John Fellet, Sky chief financial officer Jason Hollingworth and Sky chairman Peter Macourt, during a presentation that saw the executives outline their motivations and plans for forming the joint company. And, as is often the case with such events, the most interesting discussion happened when journalists started asking questions.
With Vodafone and Sky in talks over a merger, which would result in a multi-faceted content giant, Receptive.tv’s Sam Aldred suggests a quiet panic and a regroup for the rest of New Zealand media.
It’s hard to deny the sweet temptation of a loyalty programme. But how many people actually buy enough coffees to get a free one or spend enough money to earn a voucher? Vodafone decided not to follow this tack with its Fantastic Fridays programme by making all its customers eligible for a reward and replacing the loyalty card with an app. Now, it’s celebrating 10 million giveaways.
Easter made its annual round last weekend, which saw many of us, young and old, stuffing ourselves with chocolate in various shapes, forms and sizes, as well as letting loose some unsightly puns (sorry). Here’s a rundown on the brands that hopped on the holiday’s bandwagon.
Briscoes’ ‘Xmas’ ad took out the top spot in Colmar Brunton’s overall Ad Impact award winners from 2015, successfully wooing audiences last year. Celebrating wins alongside the retailer are Vodafone and Dulux, which each nabbed a golden fist for the ‘most enjoyable’ and ‘most persuasive’ ads respectively.
Alongside the recent announcement of Vodafone Xone, the telco released a short video clip explaining the story and motivations behind Vodafone Xone. What was interesting about this clip was that it wasn’t presented as a conventional PR spiel, filled with grandiose commentary on how amazing the business was. Admittedly, the clip was still promotional, but it felt and looked much more akin to a news segment that wouldn’t be out of place on any of the news shows of any of the mainstream television broadcasters. We chat to Vodafone consumer director Matt Williams about how Vodafone tapped into the journalistic credentials of Libby Middlebrook to produce the clip.
For the upcoming Vodafone New Zealand Music Awards, Vodafone is following in the footsteps of the Coachella organisers by enabling those not in attendance to experience the event through Snapchat. And the telco hopes this will get the event to reach thousands of Kiwis beyond the 8,500 capacity of the venue.