Browsing: Vodafone

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Mates rates: Vodafone uses friendship to pull in the youth market
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Vodafone has launched a campaign, via FCB, to tap into the much-desired youth market, pushing its new customisable mobile packages and other deals, saying the initiative is different from anything it’s done before. And next week it will be marooning someone on a barge in Auckland Harbour as part of the promotional activity. We talk to Vodafone head of segment marketing Delina Shields about the thinking behind the campaign and why it’s placed such an emphasis on the young’uns.

News
Sky and Vodafone executives answer questions on the proposed merger
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At the press conference, held on Thursday, Vodafone chief executive Russell Stanners sat alongside Sky chief executive John Fellet, Sky chief financial officer Jason Hollingworth and Sky chairman Peter Macourt, during a presentation that saw the executives outline their motivations and plans for forming the joint company. And, as is often the case with such events, the most interesting discussion happened when journalists started asking questions.

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Vodafone hits 10 million giveaways through its Fantastic Fridays programme
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It’s hard to deny the sweet temptation of a loyalty programme. But how many people actually buy enough coffees to get a free one or spend enough money to earn a voucher? Vodafone decided not to follow this tack with its Fantastic Fridays programme by making all its customers eligible for a reward and replacing the loyalty card with an app. Now, it’s celebrating 10 million giveaways.

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PR with a touch of journalism: Vodafone gives Libby Middlebrook a chance to do what she does best
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Alongside the recent announcement of Vodafone Xone, the telco released a short video clip explaining the story and motivations behind Vodafone Xone. What was interesting about this clip was that it wasn’t presented as a conventional PR spiel, filled with grandiose commentary on how amazing the business was. Admittedly, the clip was still promotional, but it felt and looked much more akin to a news segment that wouldn’t be out of place on any of the news shows of any of the mainstream television broadcasters. We chat to Vodafone consumer director Matt Williams about how Vodafone tapped into the journalistic credentials of Libby Middlebrook to produce the clip.

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