Browsing: Vodafone

News
Ad@6: 28 June – 6 July
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Of note this week on Ads@6, plenty, really. The nice wee number for the new Mastercard promotion sees the All Blacks getting owned; the phrase ‘cook us some eggs’ gets bandied about by a kid in the Henergy ad; TSB continues to milk its most recommended status; the Benadryl cold monster is awesome; the new Canon campaign is, as they say in Mexico, very muy bien; Hyundai goes epic and cringey; the Furnware spot for Vodafone tickles a little bit of fancy; and the woman in the Big Save commercials with the nigh-on sinister enthusiasm for low prices wins the prize for scariest eyes ever seen on New Zealand television (aside perhaps from Anthony Dixon).

News
Adshel puts some LED in Vodafone’s pencil
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Adshel has continued its recent streak of outdoor innovations with the release of its new LED advertising display technology, which will feature on selected Adshel Create bus shelters. And Vodafone’s latest campaign to promote the joys of mobile internet is the first to put it to use. 

News
Ads@6: 8 April – 14 April
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Your weekly feast of evening advertising gluttony is served. And, as per usual, the ads on offer range from the sublime, like the new Vodafone Talk campaign, to the ridiculous, like Expol, which continues its run of innuendo-filled groaners.

News
Vodafone’s cheeky wee number deemed February’s best
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Not surprisingly, Telecom has been on the receiving end of a few XT related barbs in recent times. But not just from consumers. Its competitors have also been very happy to oblige with a few barbs of their own. And this cheeky wee number from .99 for Vodafone was deemed good enough to take the NAB newspaper ad of the month title for February.

News
Modica wows Vodafone with Qatar solo
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New Zealand digital media solutions provider Modica Group has helped launch “the biggest marketing campaign ever seen in the Middle Eastern emirate of Qatar”, with a million TXTs sent to all customers who had made international calls on Vodafone Qatar’s network that prompted them to join a calling club and get special rates.

News
Shock, horror – Aussie telcos tell the truth
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Three top Australian telecommunications companies have promised to be more truthful in their advertising. What a novel idea.

In an effort to stamp out dubious and misleading claims in the telco industry, Telstra, Vodafone and Optus have assured the Australian Competition and Consumer Commission (ACCC) that they will improve their …

News
Samsung’s charity launch
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How do you launch a mobile phone to hip, affluent early adopters and show some corporate social responsibility as well? If you’re Samsung, you team up with iconic fashion label Zambesi, get a bunch of celebs to take photos on said phone, auction off the pics and donate the …

News
CAANZ goes mobile
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The Communications Agencies Association of NZ (CAANZ) has partnered with Vodafone to champion mobile marketing and “celebrate creativity and effectiveness in the mobile channel,” says Vodafone mobile marketing manager, Simon Neal. “It is a young and evolving channel, and presents a tremendous and very unique opportunity for brands to engage …

Opinion
The Conversation
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Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.Nobody believes business anymore. So who’s in control of …

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