Not surprisingly, Telecom has been on the receiving end of a few XT related barbs in recent times. But not just from consumers. Its competitors have also been very happy to oblige with a few barbs of their own. And this cheeky wee number from .99 for Vodafone was deemed good enough to take the NAB newspaper ad of the month title for February.
The judges were Danielle Richards, from DDB, and Mick Stalker, from Colenso BBDO. They said (in unison): “Very topical and good use of the medium in a creative way”.
Credits for the winning ad are:
Executive Creative Director: Craig Whitehead
Creative Director: Craig Pethybridge
Copywriters: Craig Whitehead/Craig Pethybridge
Art Directors: Craig Whitehead/Craig Pethybridge
Designer: Ann Davenport
Account Director: Louisa Grant
Artwork: Tash Vranjes
Retouching: Michael Currie
Production: Amie Cutler
.99’s winning creative team receive $250 cash and the ad is sponsored by the NAB into the 2011 Axis Awards and it becomes a finalist in the 2010 $10,000 Newspaper Ad of Year competition.