Browsing: Vodafone

News
TVCs of the Week: 21 August
By

‘Tis a tussle of the telcos this week, with Vodafone’s ‘Do Your Thing Better’ and the return of Tommy and Boris for Telecom scooping the prize.

News
Vodafone and DraftFCB focus on the doing, ramp up Kiwi factor with Boy star
By

Last week we welcomed Telecom’s new mascots Tommy and Boris, which took the telco steaming back into its heartland territory of New Zealandness and connectivity. Vodafone has long played the exotic foreigner role and, for obvious reasons, hasn’t really played—or needed to play—the patriotic card. But that’s all changed now, because it’s gone the whole Kiwi hog for its big new brand campaign, which features the tagline ‘Do Your Thing Better’ and celebrates the fact that New Zealand is a nation of doers.

News
Out with the old? How the Vodafone takeover might affect TelstraClear’s partners
By

The big news yesterday in the business world was that Vodafone had put in an offer to buy TelstraClear for $840 million in an effort to better compete with Telecom in the corporate and fixed line space. There’s plenty of water to go under the bridge before the deal is approved and, as you’d hope with a merger of this size (and with a restraint of trade clause written into the contract for Telstra), the decision is expected to take a few months. So if it does go ahead, what will that mean for TelstraClear’s existing agency partners?

News
Vodafone and DraftFCB blast off
By

After officially winning the Vodafone account at the end of February, DraftFCB has sent some of its first work into the wild, with one simple retail ad for “the nakedest ever broadband deal” and another slightly more out-there idea—quite literally—for the launch of the Samsung Galaxy S III. 

News
DraftFCB keeps walking the walk with persuasive Koru Lounge campaign
By

One of the great ironies of the advertising industry is the fact that advertising agencies, despite dispensing plenty of advice to their clients about the need to continue spending up large (especially during a recession), rarely advertise themselves. But DraftFCB has been the exception to that rule in New Zealand in recent years and it caught our attention with a campaign that showed off some of its remarkable powers of persuasion in Air New Zealand’s Koru lounges.

News
DraftFCB takes another big’un with Vodafone win—UPDATED
By

It took a bloody long time, but DraftFCB has won the Vodafone account ahead of Ogilvy and .99, and AffinityID, which has done some project work for the company in the past, has won the CRM business, bringing a long-awaited end to the uncertainty—both for the agencies involved in the pitch and for the local Vodafone team thought to have been waiting on a decision from global HQ.

News
Vodafone continues its dilly-dallying as pitch decision drags on
By

“The review will be completed by mid-October 2011.” Those were the words used in a statement sent by Vodafone in late July last year after it decided to shift from its agency of four years Colenso and move the troops up the road to .99 during the RFP process. Now, almost seven months later, and after a pitch was held in December, no decision has been made. So what gives? 

News
2degrees edges closer to its rivals
By

It seems more and more mates are joining Bruce. 2degrees has announced a larger than expected growth, providing mobile services to 875,656 New Zealanders now, after two and a half years in the market. Included in this are more than 275,000 customers who brought their existing mobile numbers with them.

News
APN jumps on AR bandwagon
By

APN is claiming to be the first New Zealand publisher to launch an augmented reality app, with The Herald’s TimeOut section being made into an interactive print product through the use of regularly updated virtual content. 

News
Augment reality, win e-shirt
By

Vodafone and Smudge Apps launched what being called New Zealand’s first large-scale augmented reality smartphone app recently to celebrate its sponsorship of the upcoming Vodafone New Zealand Music Awards. We’ve got two of the fancy e-shirts to give away and all you have to do is invoke the spirit of Keanu Reeves and tell us which part of reality you’d most like to augment in the comment wall. 

News
The phones have eyes: Vodafone’s augmented reality app brings t-shirts to life
By

With a big pitch on the go and some unwanted attention from the Commerce Commission and the ASA for misleading and irresponsible advertising, Vodafone’s been in the news a bit recently. But it’s got something slightly more positive to shout about now: an augmented reality (AR) application to celebrate its sponsorship of the Vodafone New Zealand Music Awards.

News
No hang ups at NAB ad award
By

Despite a large number of Rugby World Cup-related press ads dominating September’s newspapers, .99 has won this month’s NAB Newspaper Ad award with its call plan ad for Vodafone.

News
ASA keeps Vodafone in the dogbox
By

Vodafone’s been on a bit of a horror run with bureaucratic entities recently. It’s already been pinged twice for misleading advertising and there are four more court dates with ComCom for separate offences on the horizon. And now it’s been pulled up by the ASA for an ad made by .99 that featured the always dodgy fork and toaster combo. 

News
Vodafone tripped up by the Fair Trading Act, ordered to pay fines to the tune of $400k
By

It seems not all is well and fair in land of telco advertising. While Vodafone may be busy reviewing its agency partners, the Commerce Commission has been busy reviewing Vodafone over allegations it has been misleading customers with its broadband and mobile phone promotions between 2006 and 2009. Six cases have been brought up against Vodafone and the first of those to reach court has resulted in the telco being fined $402,375 plus court costs late last week after it pleaded guilty to breaching the Fair Trading Act in relation to its Vodafone Live! mobile phone internet service. Vodafone says it will defend the charges for the remaining five cases.

News
Clems shifts troops to .99, prepares for looming Vodafone battle—UPDATED
By

The big news from the past few weeks was that Vodafone has decided to review its agency partners, which left the role of incumbent Colenso up in the air and led to speculation that a decision had already been made to move the account elsewhere without the agency being involved in a pitch. And while Clemenger Group chief executive Jim Moser admits Colenso is now out of the picture, resources have been shifted to .99, which will be the epicentre of the account for the next three months and is “going to participate aggressively” in the upcoming pitch.

News
Television Commercial Single: DDB, Colenso + Saatchi & Saatchi
By

DDB, Sky and Capital City Films’ ‘Leafblower’ spot took home the most metal of any TVC on the night, with a gold in the single television commercial category adding to its impressive haul. DDB also picked up a silver for Lotto’s ‘Lucky Dog’ (which has over 750,000 views on YouTube) and a bronze for Volkswagen’s ‘Milk Run’; Colenso picked up a silver for Vodafone’s ‘Double Back’ spot and a bronze for Frucor’s ‘Ladders’; and Saatchi & Saatchi picked up a bronze for Telecom’s ‘Sunrise, Sunset’.

News
I’m on a boat, I’m a man, I’ve got a smartphone
By

Who’s it for: Interislander by Saatchi & Saatchi Wellington and The Sweet Shop.

Why we like it: Take the romance of the ferry, some classic New Zealand summer imagery and a surprisingly uncringeworthy ukelele version of the classic Interislander jingle, and you’ve got yourself an ad that …

News
Ads@6: 5 — 11 October
By

Behold these vespertine delights! Bluebird’s ‘Do us a flavour’ experiment reaches the stores; Vodafone’s new brand campaign is the pick of the always competitive telco bunch; the Big Mac and Quarter Pounder spots out of DDB Sydney hit the mark; Honda embraces Michaelangelo for its new Insight ad; the National Bank follows up its big brand relaunch with a suitably quirky home loan spot; Sam Neill multiplies for Kiwibank; the rise of Wilson continues; and Dan Carter strips off and goes extreme unicycling for Rexona.

Opinion
Behind the scenes and on the hoardings
By

If you’ve seen the recent Vodafone ads New, Mobile and Naked Broadband and wondered ‘that’s cool, but how the hell they’d do that?’, you’re probably not alone. And while it was a fairly simple goal for Colenso BBDO and Flying Fish director Wade Shotter to try and position the brand as cutting edge, this behind the scenes video shows that it certainly wasn’t a simple task creating the ads.

News
New and improved
By

Who’s it for: Vodafone by Colenso BBDO and Flying Fish

Why we like it: Place this firmly in the ‘how’d they do that?’ category. Colenso BBDO and Flying Fish’s Wade Shotter have joined forces to create a TVC that’s intended to start a conversation …

1 … 3 4 5 6