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No hang ups at NAB ad award

Despite a large number of Rugby World Cup-related press ads dominating September’s newspapers, .99 has won this month’s NAB Newspaper Ad award with its call plan ad for Vodafone.

The judges said “it only took a few words to simply explain what it’s all about – no asterisks or long copy and nice humour too.”

The Ad of the Month judges for September were Andy Hollis – Platform29 and Elwyn Pugsley – Procreation.

Credits for September’s winning ad are:

Agency: .99

Executive Creative Director: Craig Whitehead

Creative Director: Paul Hankinson

Creative team: Edward Bell, Mel Brooks, Amy Cattanach, Charlotte Henry.
Account Service: Helen Prangley, Jodene Murphy.

.99’s creative team receive $250 with the ad sponsored by the NAB into the 2012 Axis Awards. The ad also becomes a finalist in the 2011/12 $10,000 Newspaper Ad of Year competition. Any ad that’s run in any newspaper around the country is eligible to enter the competition. (Email ideas@nabs.co.nz for competition details.)

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