iSite gets ComCom approval to expand billboard empire

iSite Media, New Zealand’s largest out of home advertising supplier, can now purchase all of OTW Advertising’s billboard sites after the Commerce Commission gave it the nod.

iSite’s chief executive Wayne Chapman says iSite and OTW are “extremely complementary”. “The inventory dovetails, and it complements areas of relative [geographic]weakness for us.”

It’s thought OTW, which was founded in 1991 and has sites in Auckland, Hamilton, Wellington, Christchurch and regional areas throughout New Zealand, has over 100 sites, bringing iSite’s total billboard number to over 500, 70 percent of them in Auckland. This would add to its transit options and the new electronic billboards at Wellington and Queenstown International Airports.

This move follows APNO’s purchase of Oggi’s outdoor assets for an undisclosed sum and the purchase of what was then the country’s third largest billboard company, Media1, in 2008. APNO now has over 650 billboard sites around the country.

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