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BestMate shuffles back into view in new Vodafone TVCs

Vodafone
may be seeking to acquire a new branch of business with Telstra
Clear, but DraftFCB’s latest TVCs for the Telco revisits BestMate, an old
product favourite that, although popular, hasn’t received much promotional love
as of late.

Traditionally
reserved for mobile to mobile connections, BestMate is expanding its offering
to also include 1000 landline minutes and to illustrate the expansion,
DraftFCB went about hiring the best shoes in the acting business.

Why
shoes? DraftFCB’s group executive creative director of Australasia, James Mok, says:

“Your
best mate is different to my best mate but we can all get the personalities of
people’s shoes. Besides that, it’s good fun.”

http://www.youtube.com/watch?v=sspOYEx-T3A

http://www.youtube.com/watch?v=3iu0i_f-H3A&list=UUFS-yg41FMaoAq5gtLNelng

Credits

Client – Vodafone

Product – Best Mates
Agency – DraftFCB
Executive Creative Director – Regan Grafton
Art Director – Kelly Lovelock
Copywriter – Peter Vegas
Agency Producer – Casey King
Account Service – Karla Fisher, Courtney Seward
Planner – Emma Popping
Production Company – Yukfoo
Director – Ryan Kothe
Film Producer – Glen Real
Music – Nic Manders @ Ned Music
Sound Design/Audio Post – Dan Nathan @ Liquid Studios

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