New Zealand Police is on a mission to attract new recruits with an entertaining campaign by Ogilvy & Mather exploring the diversity of the force and its understanding of all communities.
Industry happenings at The Sweet Shop, TVNZ and oOh! Media.
Energy Online is showing off its no contract deal in the form of a massive back tattoo that shows how life is full of regretful commitments.
Speed is a huge consideration for those changing their internet service provider, and 2degrees is hoping to pitch itself as a speedy option in a tongue-and-cheek campaign, by Special Group and The Sweet Shop, that ponders why its broadband is so fast.
It’s Mother’s Day next weekend, and Lotto is bringing our attention to all the things that magically happen thanks to the unspoken efforts of mum.
Last night in London, local agencies showed off their talent at the D&AD Awards to win 12 pencils, including five Graphite Pencils and seven Wood.
Round of applause to The Health Promotion Agency and Ministry of Health, Blunt Umbrella and ASB.
Y&R NZ and The Sweet Shop have combined their talents to show the tooth fairy in a memorable new light for the Health Promotion Agency and Ministry of Health’s new crusade.
Halloween and Guy Fawkes have been and gone, marking the time to get into the Christmas spirit with in-store carols and themed campaigns. And getting in early with a new festive ad is The Warehouse, and DDB, which has created a holiday themed version of its ‘Bargain Feeling’ brand campaign that launched earlier this year.
Industry happenings at TV3, MediaWorks, Us&Co, The Sweet Shop, Hootsuite, and Sparcmedia.
2degrees has come out on top of Colmar Brunton’s August Ad Impact Award for its ‘Where does your data disappear to’ TVC, via Special Group and The Sweet Shop, which gets creative to explain mobile data to consumers.
2degrees has launched a new campaign, with Special Group and The Sweet Shop, to promote its rollover data plans by popping the question: where does all Kiwi’s unused mobile data go?
Industry happenings at Shine, The Sweet Shop, Sunday Punch and Dictionary Films.
After enlisting the help of a bearded serial high-fiver in its last campaign, Lotto Powerball and DDB have taken a rather serious and sombre approach this time, telling a story of hope, love and freedom through the relationship between a young boy, his grandfather and his hardworking father.
One of the bedrocks of being a good sportperson is the ability to work well in a team, and this shines through in Rebel Sport’s new commercial created by Ogilvy & Mather and The Sweet Shop for its winter campaign.
The Kiwi landscape stars this week as Godfrey Hirst, Tourism New Zealand and Air New Zealand take centre stage.
The final tip of the hat, 21-gun salute and celebratory cheer of the year go to Sky, the Health Promotion Agency and Air New Zealand.
A bull-riding babe, a sightseeing couple and an eyebrow-raising basketballer get a gold sticker this week.
Earlier this week, Glassons provoked the ire of its Facebook fans, Twitter followers and an eating disorders expert for featuring a mannequin that was designed to have its ribs showing. Auckland-based psychotherapist Anna Drijver, who specialises in a range of eating disorders, told the Herald that the use of the mannequin was “absurd” and added that this approach to window promotions would have a “negative effect” on both young boys and girls. Yet, despite this controversy still simmering on social media networks, Glassons has now unveiled a new campaign that will undoubtedly also raise a few eyebrows for featuring the controversial act of bull-riding.
The 21-gun salute applauds the efforts of the Electricity Authority, Sky TV and Steinlager.
Industry happenings at Eleven PR, Hypermedia, New Zealand Symphony Orchestra, The Sweet Shop, MediaR, Zomato.
Industry happenings at The Sweet Shop, Thick as Thieves, Fairfax Media, TalentShop, Unilever and Warner Bros.
FCB has made a new TVC for Air New Zealand that takes a complex topic – that four different types of domestic flight tickets are always available – and turns it into a smoothly transitioning story, literally.
Changes at AUT, Yahoo!, APN, MediaWorks Radio, Food magazine, The Sweet Shop, NBR and Mazda.
Industry moves at the Marketing Association, 8 (8com), Fairfax, Icebreaker, Ogilvy, Zenith Optimedia, Volom, Pead PR and The Sweet Shop.
If the results coming in from the international awards shows are anything go by, then New Zealand clearly enjoyed a strong year in terms of creativity in 2013. In addition to winning several nominations toward Yellow Pencils at the D&AD Awards, Kiwi agencies also appeared consistently across most categories at the 35th edition of the AWARD Awards, which are held annually to honour the best creative communications work in the Asia Pacific region.
Sky’s fairly firm grip on sports broadcasting in New Zealand is one of the major reasons for its continuing success. And a new initiative called Sky Next is aiming to give some of that success back to help 18 of the country’s emerging athletes get to the top. Plus: DDB and The Sweet Shop offer a glimpse at the life of an athlete.
