Browsing: social media

News
A tweet oh so fowl
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Australian fast food chain Chicken Treat has handed its social media account to an actual chicken named Betty. But this isn’t the usual automated tweet approach. Instead, Chicken Treat has put a keyboard in a chicken’s coop and allows the chicken to peck away at whatever keys it chooses. And from the absolute gibberish that has been tweeted thus far, it’s evident that this chicken is not gifted in the literary arts.

News
Sky heads to Snapchat to court young rugby fans
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As is increasingly becoming clear, brands can no longer expect to put the bait out and wait for its audience to come. A bit more is required these days to target the more distracted modern audience, and brands are having to travel to audience-territory or risk being ignored. A big brand which has cottoned onto this is Sky TV which (along with a number of other brands) has now joined image and video-sharing app Snapchat in an attempt to target a millennial audience, to generate interest in its Rugby World Cup 2015 coverage.

News
Are Tweets news? The growing trend of journalists using social media in stories
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Over the past few years, social media has become an enormous part of the lives of many. Studies show we spend hours online per day, and much of this time is spent perusing Facebook, Twitter, Instagram and the like. And apart from stalking old school friends who have become more successful than you, or (for some) discovering what Kim K’s latest move is, these have also become platforms for people to openly share their views, exercise their right to free speech, and learn what others think about relevant and important issues. This activity on social media has led to many news publishers embedding tweets in their online stories, or further, basing an entire story around a strong public reaction to a tweet. So, we decided to ask ‘why?’

News
Your wish is my command: is online crowd-sourcing something marketers should be doing more of?
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It’s never been easier for marketers to learn about their audience. All they need to do is go to social media, look at what they’re posting and what’s trending among their target age demographic. Brands have begun travelling to their audience to market to them too, launching social media campaigns, joining Snapchat, Instagram, Pinterest, whatever it may be. But something else we’ve noticed recently is brands going to their audience and essentially asking for advice, crowd-sourcing ideas for products like websites, food, even ads. Here are a few examples from here and abroad.

News
How did that happen? Mike Hosking goes from 24,000 to 114,000 Facebook fans in a week
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As the host of Seven Sharp, a columnist on the Herald, a talkback presenter on Newstalk ZB and a generous giver of opinions, Mike Hosking has reached saturation levels across Kiwi media channels. And the frazzle-haired media machine has in the last week extended his brand’s reach across social media, with his likes on the official Mike Hosking page increasing by 90,000 in the space of a few days. So what exactly drove all this engagement?

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