Browsing: social media

News
The perils of Twitter, a telco on Snapchat and online communities: Socialites founder Wendy Thompson on why brands need a social media agency
By

So risky is Twitter that Wendy Thompson, the founder of social media agency Socialites, advises clients not to dabble in platform. And while this might sound counter-intutive coming from someone who pays the bills thanks to social media, Thompson’s company has already generated some impressive results for major brands such as Mitre 10 and Spark, and she has just penned House of Travel into her ledger. So is this a case of digital smoke and mirrors or is a social media agency something that more businesses should think about bringing onboard?

Opinion
Why I’m leaving Twitter
By

Flossie founder Jenene Crossan never shies away from a public debate, so it comes a bit of a surprise to hear that she is leaving Twitter. Here’s why she’s had enough of communicating in 140 characters or fewer.

News
National Cyber Policy Office: ‘Our geographical isolation provides no protection against cyber threats’
By

Last year, the New Zealand Defence Force (NZDF) exhibited its interest in digital technology with the production of the Force Fit app, which provided a very modern solution to the growing problem of unfitness among young people. But the NZDF doesn’t only dabble in digital technology for the purposes of marketing. The military organisation also sees it as integral to the sovereignty and safety of New Zealand. So, given the changing landscape, StopPress recently chatted to a spokesperson at the National Cyber Policy Office about the government’s approach to digital security.

News
Facebook, not Fakebook
By

Late last year, puppy lovers everywhere shed unnecessary tears on account of the supposed death of Dog Whisperer Cesar Millan. This tragic news story was widely circulated via Facebook, until Millan stepped in and released an official statement via his Facebook page that he was still alive and well. This faux news story was by no means an exception, with countless similar celebrity deaths and other outrageous stories being shared through the channel. However, it seems that Facebook wants to bring an end to the falsehood. A report on Wired says that the social media juggernaut will soon release a new feature that enables users to flag hoax articles.

News
How do you do? TREsemme and Spark’s year-long hair challenge offers online inspiration
By

Brands hoping to reach a generation that’s turning away from traditional media and getting their entertainment in different ways are increasingly joining forces with influencers who can spread their messages to existing social networks. And for the past year communications company Spark PHD and hair care company TREsemme have been doing just that with a campaign that claims to seek remediation for our country’s (supposed) lack of innovation in the hair styling department.

News
ASB fishes where the fish are with Snapchat challenges
By

Every year around this time, banks attempt to grease up the young’uns heading off to expand/erode their minds at University. But banks are rarely at the top of the priorities list at this stage of life and erecting a makeshift tent and handing out branded pens at a festival or over Orientation Week just doesn’t cut it anymore. So ASB is running a Snapchat campaign called Snap Scholarships—replete with the obligatory prizes—to try and lure them in.

News
Speight’s and DDB grin and bear it as Karl Burnett makes an uncomfortable return
By

Speight’s comically masculine southern man campaign idea had a long and very successful run, and its previous agency Shine attempted to bring the idea into the modern era with the ‘Knowing What Matters’ campaign. DDB took over late last year and, in one of its first major campaigns, it’s moved it even further away from ‘Good on ya mate’, with its ad for Speight’s Alchoholic Ginger Beer featuring some major self-deprecation from ex-Shortland St star Karl Burnett and a massive pun.

News
A serving of reality
By

McDonald’s has been fighting back against some of the more pervasive myths and legends about its business in recent years. One of the first things the Canadians explained as part of the first Our Food, Your Questions campaign is why the food never looks as good in real life as it does in the ads—and they did a good job of it. But the local outfit appears to be favouring the advertising vérité approach, because some of the pics it’s been posting recently on its Facebook page are much closer to the real thing than they are to over-stylised glamour shots.

News
Emirates adds some competition to Christmas charity with plane push campaign
By

There have been a number of recent campaigns that employ digital tools to get the audience to do something, from ASB’s Like Loan to Sky’s ‘Bring down the King’ to Vodafone’s sailing game to Bonus Bonds’ longerconga.co.nz. Now Emirates is joining in the fun and asking Kiwis to use social media to propel three charities to Australia. PLUS: Potentia asks charities to submit films for the chance to get $10,000.

News
The best of both worlds? Why House of Travel is flipping its marketing script and embracing Facebook
By

Interactive is an expanding piece of the ad spend pie here and around the world, and Magna Global has predicted it will overtake TV in the US by 2017. Facebook is a big part of that ecosystem and it reckons it can offer both scale and granularity. So we caught up with Facebook head of New Zealand Stephen Scheeler to find out what’s happening here and how House of Travel has harnessed the social network and is moving away from traditional media.

News
Number One Shoes harnesses the power of the freebie for store relaunch campaign
By

In 2010, Number One Shoes dropped the word ‘warehouse’ from its name in an effort to shift the brand from being associated with large storage facilities. And now, in a continuation of this move away from all things utilitarian, the chain is revamping its stores to create an improved shopping experience for those that walk through the doors. The Albany store, located in the Westfield shopping centre on Auckland’s North Shore, was the first store to be relaunched, and the shop at St Luke’s will follow suit next month. And to draw attention to the changes, Number One Shoes has launched a quirky series of campaigns via PR agency Starseed.

News
Impress a sullen football player
By

It’s no secret that football has become a massive business enterprise, which relies on the appeal of handsomely paid sports stars to drive revenue. And while Cristano Ronaldo’s abs and Neymar’s consistently changing hairdos are successful at attracting interest from fans, Italian playmaker Andrea Pirlo has something that no other player has: a sullen face that seems incapable of being pleased. And in a move that shows it’s possible to even capitalise on things conventionally considered undesirable, Pirlo’s Turin-based club Juventus has now launched a campaign that encourages viewers to send in videos that might be able to impress the player.

News
Neighbourly on hunt for councils to create community engagement
By

In moves parallel to Nextdoor in the US, Kiwi private neighbourhood website Neighbourly is shacking up with councils. Last month it signed an agreement with Rotorua District Council to be an official communications platform to complement existing channels, and Neighbourly says it’s in discussion with a further 26 around New Zealand.

News
Shakira has the greatest social media force
By

Shakira’s new ‘La La La’ music video, which doubles as three-and-half-minute advertisement for Activia yoghurt, has officially become the most-shared spot on the internet, knocking VW’s ‘The Force’ off its perch after three years.

News
Fonterra hands Colenso BBDO some more business, looks to push social as a brand channel
By

Colenso BBDO has long worked on Fonterra’s major brands like Anchor, Tip Top, Fresh ‘n Fruity and Mainland and it’s gradually been adding new chunks of the business to its roster, with the most recent being the addition of some smaller brands after Shine shacked up with Goodman Fielder. Now it’s added some more after the agency was appointed as the social media partner for all of Fonterra’s brands after a competitive pitch.

News
Reading more, remembering less: is the internet making us stupid? Or just more selective?
By

One fact that has stuck with me over the years—and flashes up in front of me occasionally when I’m deep in a time-sucking online/social media rabbit hole—is that the same part of the brain that responds so favourably to pokie machines is the same part of the brain that responds so favourably to the constant arrival of notifications on your phone, in your inbox or on social networks. So, like digital meerkats, many of us are constantly popping our heads up and looking for the next information fix. And, as a recent Victoria University study has shown, the online realm is having an impact on our reading behaviour.

News
Sugar fusion: Whittaker’s and Griffin’s create a hybrid, call on Kiwis to cover their property in hundreds and thousands
By

Whittaker’s and Griffin’s have colluded in sugary goodness to produce a limited edition product mashup called the ‘100s and 1000s Bar’ that combines Cookie Bears, chocolate and a significant sprinkling of hundreds and thousands. And to promote their product fusion, which was released on 21 July and will be available for only three months, the co-conspirators have launched a competition via a Facebook-hosted microsite that encourages Kiwis to cover random items in hundreds and thousands and then send in images of the results.

News
ANZ puts a social spin on closest to the pin
By

Lydia Ko took out her fourth professional win yesterday, making the 17-year-old golfing phenom the youngest ever player to make it to US$1 million in prize money. ANZ sponsors Ko (and the ANZ Golf Show) and it’s celebrating her win with a simple social game via Whybin\TBWA that offers Facebookers a chance to win $2000 if they can guess where she’s hit her tee shot.

1 2 3 4 5 10