Browsing: social media

News
BuzzDial: inside a local start-up’s mission to become ‘the Google analytics of TV’
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You can tell by the particularly un-Kiwi job title on Ross Howard’s business card (Senior Vice President of Product & Design) that BuzzDial, the fledgling tech start-up he co-founded with similarly accomplished digital media bods Tom Cotter and Geoff Devereux, is looking much further afield than the small local market. And with M-Com’s Adam Clark coming on board as chairman, Stephen Tindall’s K1W1 fund investing in the business and positive responses to the product from a number of global broadcasters, it seems to be off to a pretty good start.

News
McDonald’s answers your questions, brings in Martin Devlin to help
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In November last year, McDonald’s launched New Zealand’s version of the ‘Our food, Your Questions’ campaign that proved so successful in Canada. As the questions have poured in over the last few months, McDonald’s has proceeded to answer them and the resultant correspondence has been collated on a website specially dedicated to the campaign.

News
Facebook challenges creatives for a cause
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Facebook has challenged Kiwi creatives to come up with a three month campaign that makes the most of the social network’s native functionality. That means looking past apps to newsfeed posts rich with imagery and video, according to the brief.

News
Education New Zealand recruits two Brazilians to spread the word
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To attract South American students (and the unsubsidised fees that come with them), Education New Zealand has arranged for Otago Polytechnic to host a pair of popular Brazilian bloggers for several weeks. Caio Komatsu and Luana Mazotti, both from Sao Paolo, are the founders of the blogs Fail Wars and Puro Veneno, which are said to reach a combined audience of approximately five million people. And the organisers of the campaign believe that the pair’s keyboard-tapping hobby could help to spread Latin American awareness of New Zealand, not only as a tourist destination but also as a great place to study.

News
A sexy simile
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What is Big Data? Well, if you believe a quote that’s been doing the rounds for a few years now and seems to be popular on the conference circuit, it’s exactly like teenage sex.

News
When spuds go social
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Birdseye UK is set to create food madness with the very social Mashtags, potatoes transformed into @ symbols, smiley emoticons and hashtags. Seems the humble french fry was just too straight (or crinkled) for the discerning digital generation.

News
BNZ staff take YouMoney on a social journey
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BNZ is capitalising on the increasing blur between professional and personal use of social media, arming staff to get social on its behalf. That’s evident in its current bid to promote the YouMoney tool with a road trip to university campuses.

News
Time to get targeted as digital goes mainstream
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With digital an established part of the marketing mix, 2014 is the year brands should be targeting niche audiences more than ever, says Hotwire and 33 Digital’s Trends Report. And social media is one area where the explosion of channels has prompted marketers to think ‘digital by design’.

News
Jucy opens door to caravan of love
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Jucy is rewarding hopeless romantics for their creative and quirky displays of public affection on social media. It’s launched a competition that offers a week of glamping, the sophisticate’s version of what traditionalists used to know as camping.

News
Social media transforming Kiwi recruitment
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Growing numbers of Kiwis are using social media to share job opportunities and secure new work, according to a recent Kelly Workforce Index survey of more than 3500 Kiwis. And employers should know staff expect to be able to use company tech to get social.

Opinion
The frenzy for first
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We all know the those types who are first to get online and tell us what we need to know, what to try and what they think. They’re leaders in the frenzy to be first, and it’s a trend Webby Awards managing director Claire Graves says has risks and rewards for brands.

News
Steinlager’s social lubricant: the story behind Lion’s responsible drinking ad
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Steinlager recently launched a fairly brave and entertaining responsible drinking campaign called ‘Be the artist, not the canvas’ that showed some creative/violating uses for marker pens, aimed to poke fun at those who over-indulge and marked a slight change in strategy for the brand. And, as brand manager Michael Taylor says, it’s gone down a treat with the punters.

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