When we last caught up with Attitude Group, which creates documentaries telling the stories of Kiwis living with disabilities in October last year, it had reached 16,000 fans on Facebook, and less than six months later it’s now reached 100,000 followers, quickly growing its audience by spreading its inspiring stories far and wide. We chat to Attitude Group’s Hamish Smith about the $8 trillion disability market, opening corporate doors and misconceptions about people with disabilities.
Browsing: social media
Sarah Pearce on humans’ insatiable need to be listened to, and how if brands use social media effectively, this need can be used to their advantage.
To connect with the growing Chinese community in New Zealand, some major brands are delving into Chinese social media by starting accounts on Weibo or WeChat, which combined have 800 million active accounts. The opportunity that exists in this cannot be overstated. However, in the same way that simply starting a Facebook business page offers no guarantee of success, placing your brand onto a social Chinese social media channel isn’t necessarily going to result in instant stream of new revenue. So to better understand the role WeChat and Weibo play in Chinese social media, StopPress chatted to James Shi of Bananaworks, a cross-cultural communications agency specialising in helping kiwi companies to engage with the Chinese community in New Zealand and abroad.
The StopPress editorial team recently took a tour of the new NZME offices and chatted to the NZ Herald’s managing editor Shayne Currie, editor Murray Kirkness and NZME digital audience engagement general manager Lauren Hopwood about why the move made sense.
DB and Toyota recently pulled ads in social media commenters expressing concerns that the creative was inappropriate. And while this is a nod to the effectiveness of self-regulation, it’s worrying that ASA board played no part in the decision to pull these spots.
ASB has announced that it will be launching a new account on the popular Chinese social media website Sina Weibo (Weibo) in a move aimed at diversifying ASB’s means of communication with one of New Zealand’s fastest growing demographics.
With Facebook poised to give the world a range of emoticon options, Jacqui Copas ponders whether this poses new social risks
When life gives you lemons, take them on fun adventures. That’s what a Marlborough schoolgirl did with the lid of a Karma Cola ‘Lemmy’ drink, which she shared on a dedicated Instagram page. Lemmy has been surfing, singing, gone on a safari, cycled and made art, and all this happened with no prompts or knowledge (initially) from Karma Cola; but, as to be expected, the brand is pretty stoked Lemmy’s living the good life.