As the Super Rugby season returns, so have KFC’s rugby-themed campaigns to celebrate the love of the game by rewarding fans for their support – this time by letting them spend time with the players.
Raise a glass for Dulux, Rebel Sport, Rodney Wayne, New Zealand Transport Agency and Blunt Umbrellas.
Ogilvy Media is the latest agency to win work for the Auckland Council Group (Auckland Transport, ATEED and Auckland Council), after being appointed to a panel of creative providers earlier this year.
After 20 years with Ogilvy, Countdown is taking a new creative direction with the appointment of Y&R NZ as its lead brand agency and Wellcom Group as the partner responsible for day-to-day advertising production.
Update: Auckland Council has released an official statement regarding its pitch process, confirming that Clemenger Group, Federation, and Ogilvy & Mather will be providing its advertising and media services from 1 July. PLUS: MBM and OMD will be taking over the media side.
Warning: the content in this ad might lead to eyes welling, sporadic lip wobbles or discomfort in the throat (or a combination of all three) among dads.
KFC took a break from promoting its buckets of chicken recently, instead encouraging Kiwis have a boogie in a ‘Hungry Moves’ competition inspired by a smooth-moved cleaner.
AA Smartfuel and Countdown are each celebrating the supermarket’s joining of the AA Smartfuel programme with new TVCs that take different approaches to the partnership.
Rebel Sport has launched a new motivational campaign, via Ogilvy, that profiles All Black Malakai Fekitoa whose resilience proved him worth to wear the team jersey. It then hopes to inspire other athletes to do the same, by asking ‘What’s Your Why?’.
A supermarket may not be the first kind of business you think of when talking innovation and technological advancements but this week, Countdown is celebrating 20 years of online shopping and a new partnership with Samsung. We take a trip down memory lane to see how the floppy disk and dial-up-internet-run programme has been replaced by computers, tablets, smartphones and now smart refrigerators.
Huggies Nappies has partnered with Plunket for a heart warming campaign by Ogilvy to encourage parents to ‘make time for hugs’.
We’ve all been unemployed at some point in our lives and probably will be unemployed again. And sure, when we’re younger it’s socially acceptable. But as we move through our twenties and beyond there is more expected of us, and when in between jobs (or just.. without one) it’s never fun to be asked what you do to pay the bills. That’s what these ads for Careers 24 address.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Regan Grafton, executive creative director at Ogilvy & Mather has to say.
A strong creative period across the industry sees Rebel Sport, Jaguar, Daikin, the Earthquake Commission and Skinny share a crowded podium this week.
Sealord has confirmed the appointment of Ogilvy & Mather NZ to its digital account less than a year after handing its business to The White Agency.
If you were to drive your car across New Zealand, along the way sporadically visiting small towns with populations rarely exceeding 87 people, you’d encounter an assortment of experiences that vary as much as the topographical makeup of our two islands. But no matter how different each of these pitstops might be, one thing that you will almost invariably see wherever you go is Coca-Cola bottle. And this year, one of the most ubiquitous brands in Kiwi consciousness celebrates the 100th anniversary of its easily recognisable bottle.
Ogilvy & Mather New Zealand today confirmed the appointment of Regan Grafton as executive creative director, bringing an end to the creative’s three-year stint at FCB.
Ogilvy has added to its retail portfolio by penning the Number One Shoes brand into its ledger. StopPress understands that there was no pitch involved in the account changing hands, and that Ogilvy and Number Shoes came to an agreement independently. Prior to signing with Ogilvy, the retail brand had taken its marketing and communications in-house (before that the company worked with Contagion).
Social@Ogilvy has been “reinvigorated” with Mike Watkins now heading up the agency and Oliver Maisey jumping on board as executive creative director.
If two recent additions to the Kiwi advertising canon are anything to go by, then it would appear that New Zealanders have difficulty keeping track of the whereabouts of their four-legged co-habitants. Following on from Vodafone’s recent spot chronicling the struggles of a courier driver trying to locate the owner of a piglet named Piggy-Sue, BP is now also pulling at the heartstrings with a 90-second spot (by Ogilvy and Waitemata Films) that shows a motorcyclist going to extreme measures to reunite a bunny with its owner.
While the era of managed corporate communications and non-disclosure agreements means pitching is far less public than the days of clients announcing how much their business was worth and which agencies would be fighting for it, the process is still all about competition. There is a winner (and occasionally winners) and there are losers. And in the recent Harcourts pitch, which was won by Contagion, it seems no-one wanted to be a loser.
Special Group has announced the appointment of ex-Ogilvy employees Angus Hennah and Sandra Daniel as creative director and business director, respectively.
A meaningful slow clap goes out to NZTA, Mitsubishi, Tasti, Spark and Coca-Cola this week.
