It started with a kiss, it led to an unexpected addition to the family and it’s ended with a massive new campaign for Countdown. So, meet the Colemans, the newest soap operatic addition to New Zealand’s advertising landscape.
The shock tactics directed at young drivers on TV don’t seem to have the desired effect anymore. So Ogilvy instead decided to use shock tactics with a hoax ad and a fake but fairly intense phone message to try and drive home the point that fast cars can be deadly.
Everyone loves passing judgment on new TVCs. Almost as much as they seem to love passing judgment on new logos. So here’s a massive selection of the newest/best Kiwi commercials we’ve seen recently, including the continuation of Wilson’s journey and some nice work for National Bank, Purina One, Jim Beam, Apex rentals and Kapiti ice cream.
It’s a day filled with Tonys. First Bradbourne, now Gardner, the new general manager of Ogilvy Wellington. He’s replacing Fraser Holland, who has returned to Hawke’s Bay “for lifestyle reasons”.
Damon O'Leary: in front of a wall
Basil Christensen, the art directing half of Ogilvy’s creative team, has decided to retire from advertising (for a while, at least) and move to the South of France, which means his long-time creative partner Damon O’Leary will be on his own as Ogilvy’s executive creative director.
Ogilvy has won the August edition of the NAB’s Newspaper Ad of the Month award for its Auckland Zoo press ad, which used a bit of heavenly humour to commemorate the one year anniversary of Kashin the elephant’s death.
Another edition of Movings/Shakings hits the shelves, and this time there are a few big names in the mix.
Who it’s for: Sanitarium Up & Go by Ogilvy.
Why we like it: Like farts, double rainbows and men getting hit in the groin, that slurping noise you get near the end of a drink will never stop being funny, especially when it involves the All Blacks. Good …
The One Show and One Show Interactive pencil winners have been announced. And, unusually, despite nabbing nine nominations, Kiwi agencies have come away with a big fat donut and a few merit certificates.
The advertising lazy susan has spun again in early 2010, and this time it’s Ogilvy announcing three new additions to its creative department.
The ‘world famous in New Zealand’ brand has gone global with a website, blog and webisodes to promote the new Paeroa Department of Tourism, tourismpaeroa.co.nz.
It’s all a bit of tongue in cheek created by Ogilvy for L&P. The spots feature Maurice Morrison, self-appointed …
A jolly good night had by ad land at Auckland’s Sky City Convention Centre last Thursday – here are some pics from our gallery. Pics by Francis van Beek.
NZ Marketing magazine's Martin Bell (far left) presented Frucor the award for Most Effective Client of the Year (on stage …
In recognition of the high level of quality work submitted for the 2009 CAANZ EFFIE® Awards, judges awarded 9 Gold, 16 Silver and 22 Bronze EFFIEs this year – an indication the industry continues to reach new heights of effectiveness.
Presented annually by the Communication Agencies Association of New Zealand (CAANZ …
What has 10 video editing suites, offers services in 3-D animation, audio production, print management, photography and artwork/photo retouching and is open 16 hours a day? It’s RedWorks, the new state-of-the-art production facility created by Ogilvy NZ.
Executive director Paul Manning (formerly in charge of OgilvyMetro) and general …
The shift that dare not speak its name is true. ANZ/National has shifted its entire media account to Ogilvy, away from OMD.
The surprise move is a huge win for Ogilvy, which already handles the creative work for banking rival Kiwibank. According to Nielsen data, the combined ANZ/National …
The NZ EFFIE Awards finalists have been announced. Coming up trumps this year is DDB with 10 nominees. Colenso BBDO has nine but counting entries by Clemenger BBDO and Colenso & AIM Proximity makes the group total 14. Saatchi fares well with nine offerings in the ring. There are also multiple …
Trust and the trusted. Brands that build trust are the brands that will survive in the new age of candour. Here’s how. Read more >>