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Young & Shand co-founder Duncan Shand says that much of the debate on programmatic misses the mark because it focuses on only one element of digital advertising.
The Spanish Lottery has upped the ante this year with a 20-minute Christmas spot.
“TV has done an excellent job so far, but it’s not your fame-maker anymore,” says Facebook’s Paul McCrory in making an argument that Facebook and Instagram have taken the cultural place of television.
Written and illustrated in-house, it tells the story of a brother and sister duo, Ollie and Tia.
It’s become a cliche to hear and read of attention spans becoming shorter, but numbers suggest otherwise. From binge-watching to cinemas to magazines, there’s overwhelming evidence that humans still have the capacity to focus for long periods of time in the right context.
KPEX chief executive Richard Thompson has announced that AppNexus will become the primary platform partner for the local ad exchange, founded by NZME, Fairfax, TVNZ and MediaWorks. KPEX has, since its inception in 2015, been working with the Rubicon Project, which previously powered the Pangea Alliance (a premium ad exchange consisting of news publications such as The Guardian, Reuters and CCN).
Two students from the Media Design School have taken out the top prize for their campaign for Drive Electric.
Fairfax Media has appointed Mark Stevens to the role of editorial director.
A Colmar Brunton study shows that New Zealanders don’t afford the same amount of trust to all forms of media. So who do they trust and what does this mean for advertising?
Fonterra’s ‘From here to Everywhere’ campaign provides a reminder that consumers as far afield as Australia, Brazil, Chile, China, Indonesia, Malaysia and Sri Lanka all place Fonterra products into their shopping carts on a daily basis. What the advertising does not hint at, however, is the massive logistical task in keeping the brand digitally cohesive across all those markets.
Speaking at a breakfast event hosted by DDB last week, marketing professor Mark Ritson said the advertising industry would soon have to contend with the issue of sexual harassment and assault.
Farmers is looking to connect with New Zealanders by telling the story of an undercover Santa living next door to a noisy family.
As #shreddingforsummer posts pop up all over social feeds, Speight’s has released a humorous spot showing the fitness struggles of a regular Kiwi bloke.
It’s natural for the advertisers to want to become better at measuring the effectiveness of what they do. But as they dance with the numbers, are they getting seduced by what those numbers can actually achieve. PHD strategy director Simon Bird considers what the love affair with numbers means for an industry desperate for validation.
A third of marketers don’t believe their organisations know how to get value from data, according to the Mood of Marketing survey conducted by Qrious with 74 New Zealand marketing professionals. We look at the survey and question whether the rush for data is leading to the industry losing sight of what good marketing has always been built on.
NZME chief commercial officer Matt Headland sits down for chat with StopPress about the latest round of radio results.
Porter Novelli has announced the appointment of Jane Luscombe as one of two executive directors. This completes the executive leadership team following the departure of Strahan Wallis earlier this year.
Freeview’s recently appointed chief executive Jason Foden sits down for a chat with StopPress about where the business is heading.
Food and drink manufacturer Simplot and BC& F Dentsu have taken Birds Eye Golden Crunch chips in a new direction.
It was a busy September with a range of brands releasing new spots in the lead up to the warmer months of the year. There could, however, only be one Colmar Brunton Ad Impact winner, and this time we saw a repeat winner step up to the podium.
Are demographics dead? Which trends matter? How do we connect in a fragmented world? And where has the attention gone? Five media and marketing bigiwigs will strive to answer these and other pressing questions as they assemble for the AUT Media Lab on 26 October. (This post is brought to you by the Commercial Communications Council).
Mike Pero Real Estate showcases New Zealand with chief executive’s motorcycle trip for its latest TVC by Plato Creative.
Fairfax Media launches a digital energy business to help reduce customers’ electricity costs.
Insight Creative chief executive Steven Giannoulis has no qualms about participating in pitches. All he asks is that clients stick to a few simple guidelines.
Industry happenings at Saatchi & Saatchi, With Collective, Yellow and ASB.
A series of sturdy fighters, preparing for the fight ahead, stoically stare at the camera while slipping coins into their gloves in this year’s spot promoting the annual Les Mills Fight Night, which raises funds for Cure Kids NZ.
KLM has taken aim at the tendency of budget airlines to charge for extras by offering travellers a virtual reality experience that allows them to see what it’s like flying with an airline that includes everything in the cost of the ticket.
The best creative ideas would exist only in the mind if it weren’t for the craftiness of the industry’s builders, the practical hands-on folks who actually build the things that advertising folks dream up. One such builder is Phantom Billstickers’ Ethan Ruffle, who recently brought fruition to the eye-catching Game of Thrones campaign, which featured frames encrusted with icicles. Here are Ruffle’s thoughts on working in the Phantom workshop and bringing ideas to life.
Industry happenings at NZME, iProspect, Karma Cola, One Plus One Communications and Mango.