In November last year, Leukaemia and Blood Cancer New Zealand (LBC) got 12 celebrities to silently stare at a camera as part of the 'silent treatment' campaign. And now, only three months later, that silence is being broken with the stories of Kiwis who have decided to shave for cure. The integrated campaign, once again developed by .99 and brought to life by Blockhead Visual Effects, aims to spread awareness for the annual 'Shave Week' appeal that runs from 17 to 23 March.
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This year, the Clemenger Group made a significant addition to its offering by fusing .99 and direct/CRM/1-to-1 agency justONE. And with Ben Goodale taking the reins as managing director of a team of over 100 people, the move seems to have worked well thus far. In addition to shrinking New World's merchandise and putting smiles on Kiwi faces everywhere, the collaboration also led the field in terms of nominations at the NZDM Awards. It thus comes as no surprise that Goodale was optimistic when it came to sharing his thoughts on a year fraught with change.
The finalists of the NZDM Awards have been announced, with Colenso BBDO/Proximity and justONE/.99 leading the field on 13 each and Loyalty NZ next on ten.
.99 mans the fort with some senior staffers, Murray Deaker switches off, and changes at The Radio Network, Hunter and Pead PR.
As the Bacchanalian throng moshed to adland's gods and goddess of rock at last week's Battle of the Ad Bands, .99/justONE took the opportunity to shoulder tap—literally—some of those in attendance.
.99 has continued its golden run of new business, winning the local L'Oréal business after a competitive pitch.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
New World has been celebrating its 50th anniversary recently. And Foodstuffs has taken steps to ensure a few more successful years in the grocery biz by appointing Colenso BBDO as its official brand agency.
Hitting the ton: Clemenger Group prepares for retail future by snapping up justONE and adding it to .99's offering
Mergers and acquisitions have been fairly rare throughout These Difficult Times, but the Clemenger Group has made a significant addition to its communications coterie and is hoping to create a formidable advertising force by fusing .99 and direct/CRM/1-to-1 agency justONE.
Colenso, Barnes Catmur, and justOne take home top prize at Fairfax AdMedia Agency of the Year Awards
Agencies celebrate financial stability and single-minded focus at this year's Fairfax AdMedia Agency of the Year Awards. Colenso BBDO, Barnes Catmur & Friends, and justONE come out on top – although DraftFCB CEO in the mix.
Following on from Subway and justONE's Grand Prix win at the NZDM Awards on Friday—the second grand prix the pair has won at the awards—here's a column by Ben Goodale that featured in the November/December edition of NZ Marketing magazine about how Subway has used mobile technology to enhance both the customer experience and its own marketing.
Nurture, influence, engage: How Marketo Engage, part of Adobe Experience Cloud, is helping businesses drive revenue
In its 25th year celebration, and fresh from a major overhaul that saw the RSVP and Nexus Awards renamed as the NZ Direct Marketing Awards, justONE, Colenso and Barnes, Catmur & Friends stood out.
After an industry-wide review, The NZ Direct Marketing Awards had a big refresh this year, with a new name, a new judging process and a number of new categories and individual awards resulting in a 12 percent increase in the number of overall entries. And those entries have been whittled down to the finalist stage, with justONE leading on 16, DraftFCB on 12, Colenso BBDO on eight, Loyalty NZ on six, Affinity ID, Federation Rapp Tribal on five, and Twenty and ANZ/National on four.
Genesis Energy seems to have a penchant for agencies with numbers in their titles. Hot on the heels of .99 and justONE being appointed the power company’s advertising agency comes news direct marketing and digital agency Twenty has been awarded the Energy Online account – the challenger brand energy business of Genesis Energy.
Telecom's great escape and Gib's Kiwi connections take the honours this week.
Subcard, the customer loyalty programme of Subway in New Zealand, is one of the most progressive loyalty schemes in the country. And, as it turns out, it's also one of the most progressive loyalty schemes in the world, because it has been named as a winner of the third annual Colloquy Loyalty Awards, an event presented by LoyaltyOne and Visa in the United States to honour groundbreaking innovations in loyalty.