In its 25th year celebration, and fresh from a major overhaul that saw the RSVP and Nexus Awards renamed as the NZ
Direct Marketing Awards, justONE, Colenso and Barnes, Catmur & Friends stood out.
The ceremony took place at The Langham in Auckland last Friday, with sports personality Clint Brown tasked with entertaining New
Zealand’s marketing industry professionals and keeping them quiet at the same time.
justONE once again celebrated victory after being awarded the Grand Prix trophy with Subway for its Subway: Providing the Retail Edge entry, following on from the Grand Prix with Subway four years ago (and lots of golds for Subway in Nexus and RSVP, plus multiple golds for Farmers and ADT over the last few years). The Grand Prix panel said “It rated top
honours for both its depth and breadth, including a very clever digital
solution that has greatly enhanced the way in which Subway engages with its key
target audience, generating fantastic and measurable ROI, and which has far
exceeded their objectives.”
justONE managed to pick up four gold awards,
six silvers, three bronzes and win the Best Data Strategy Craft category, with
their clients Farmers, Farmlands Trading Society, Subway Restaurants, Bank of
New Zealand and Ziera Shoes.
Barnes, Catmur & Friends’ The Chosen One campaign for Boundary Road Brewery ensured that pretty much everyone at the brewery’s table went home with an award.
and Colenso BBDO/Proximity New Zealand won the
Nexus Supreme award for the V Motion project along with winning two gold Nexus Awards, an industry and a channel gold, and Best Digital Creative category. The Nexus Supreme
panel of judges said “this entry showed a deep understanding of how to access
and engage the channels being utilised by their target audience. They used superb technology to create V
Motion, with ground breaking integration and a master-class in the use of media
and channels. This is the future of direct marketing.”
The newly introduced Keith Norris Award for NZ Direct Marketing Organisation
of the Year, named in honour of the former (and long-time) chief exec, was presented to EziBuy.
The judges were
genuinely inspired by their entry, saying “EziBuy is a truly world-class
organisation that embraces modern direct marketing at its best. An industry
leader driven by a strong culture of innovation and success, EziBuy is
aggressively pursuing growth in a unique kiwi way. They have demonstrated
best-practice direct marketing throughout the organisation in Australasia, and
as a consequence have built strong and positive relationships with famed
world-class brands. As a company they are continually transforming their
business, building a strong and enduring direct marketing environment”.
Adding Subway’s haul, Jo Reynolds, director of marketing and technology at IPCA (a Subway franchisee-owned
purchasing company covering the APAC region), was honoured as the Direct
Marketer of the Year.
AUT students Alex
Bygrave and Kimberley Torrie took out the New Zealand Post Student Marketer of
the Year Award with their innovative “Lost & Found” campaign for Bonus
The full list of
2012 winners and their stories can be found on the NZDM Awards website.