After plenty of rigorous discussions between various marketing big-brains, the finalists of the 24th RSVP and Nexus Awards have been announced and DraftFCB is sitting pretty with 12 nominations across the Nexus, RSVP and RSVP Craft categories, followed by Colenso/AIM Proximity with eight (plus three more for AIM Proximity on its own), justONE with seven, Ogilvy with five and Affinity ID with four.
“We’re recognising the campaigns and strategies where insights have been gleaned, hearts and minds were captured and, most importantly, impressive results were achieved,” says Sue McCarty, chief executive of the Marketing Association. “Making it through as a finalist is always a great achievement in itself, and this year’s finalists represent the work that has truly attained excellence in 2011. It’s also our pleasure to recognise the up and coming talent in the industry by announcing the finalists for the New Zealand Post Student Marketer of the Year Award, who this year responded to a challenging brief from Telecom.”
Winners will be revealed at the Awards night on Friday 24 February 2012 at the Langham Hotel, Auckland. Bookings can be made online at the Awards website.
Nexus Awards Finalists Entrant | Nominee | Campaign |
Progressive Enterprises | Ogilvy | A Progressive Transformation – The Countdown Story |
BNZ |
| BNZ Health Check Propensity Model |
Loyalty New Zealand | Z Energy | CRM: A New Way to Connect with Fuel Customers |
justONE | Farmers Trading Company | Farmers Club – One Club in Realtime |
justONE | Farmers Trading Company | Farmers Club – The Three in One Solution |
M&C Saatchi |
| Localist – WhatsGoodAroundHere.co.nz |
Simplicity CRM | Nestlé New Zealand | NESCAFÉ Gold Sampling on Facebook |
Colenso BBDO/ AIM Proximity | MARS New Zealand | PEDIGREE Adoption Drive: Doggelgänger |
Telecom New Zealand | Telecom New Zealand | Telecom Prepaid Behavioural Marketing |
Telecom New Zealand | RAPP Tribal | Telecom: We’re Changing the Way We Do Broadband |
Jericho | Advintage | The Advintage Advantage |
RAPP Tribal | Telecom New Zealand | Total Home Broadband Right Planning |
justONE | Subway | Uncluttering the Wallet – the Digital Evolution of Subcard |
Vodafone New Zealand |
| Vodafone RightForYou Programme |
RSVP Awards Finalists | ||
Affinity ID | Air New Zealand | “A Long Engagement” – Air New Zealand’s Airpoints Programme |
Affinity ID | Air New Zealand | A Loyalty Revolution – Air New Zealand’s Everyday Airpoints Takes Off |
Bay Audiology | Twenty | Bay Audiology – A New Beginning |
Twenty | BMW Group New Zealand | BMW 1 Series M Promotion |
DraftFCB | BMW Group New Zealand | BMW Faststart |
Twenty | BMW Group New Zealand | BMW X3 Launch Mailing |
DDB | Cadbury New Zealand | Cadbury Snowglobe |
Countdown | Ogilvy | Countdown Gets Social |
Barnes, Catmur & Friends |
| Department of Advertising Standards & Regulations |
justONE | Farmers Trading Company | Farmers Club – More to Love |
justONE | Farmlands Trading Society | Farmlands ‘Party of the Year’ |
Studio Alexander | Fletcher Building | FBuShare: Fletcher Building’s Global Employee Share Plan |
JWT | Z Energy | Fish For Prizes |
Air New Zealand | .99 | Fit to Fly |
Affinity ID | Heinz Watties | Gourmet Cat Personality Test |
Saatchi & Saatchi |
| Heineken “Follow the Star” |
Ogilvy | Kiwibank New Zealand | Kiwibank Green Ops |
Ogilvy | Kiwibank New Zealand | Kiwibank Offset Mortgage |
DraftFCB | Genesis Energy | Kustom Konnections Acquisition |
DraftFCB | Genesis Energy | Kustom Konnections Rewards Programme |
bcg2 | Pfizer New Zealand | Launching Avigra – More Bang for Your Buck |
Ogilvy | Pharmacy Brands | Life Pharmacy – “Use it or lose it” Campaign |
DraftFCB | Westfield New Zealand | Lucky Days |
justONE | Maclean | Maclean Eden Park Session |
Colenso BBDO/AIM Proximity | Frucor Beverages | Mountain Dew Skate Pinball |
DraftFCB | Genesis Energy | Neighbourhood Muck-in |
DraftFCB | Cerebos Gregg’s | Real Coffee. Made Easy. |
Air New Zealand | .99 | Re-inventing Long-haul Travel |
Rinnai New Zealand | Twenty | Rinnai’s HotFlo To Growth Promotion |
AIM Proximity | Accident Compensation Corporation | Safety Week: Make Sure a Fall Doesn’t Ruin Your 2011 |
DDB | Lion | Steinlager – We Believe |
bcg2 | Lion | Te Hana. Outshine the Ordinary |
The Edge |
| The Edge Lost in a Box 2 Delivered by Pizza Hut |
The Edge |
| The Edge Rob the Bank with Instant Kiwi |
Air New Zealand | .99 | The Flyer – Air New Zealand Retail |
Affinity ID | Air New Zealand | The More the Merrier – Air New Zealand’s Airpoints Programme Expansion |
AIM Proximity | Toyota New Zealand | Top to Bottom – Off Road |
Ogilvy | Waitakere Council – now Auckland Council | Waitakere City Council – “Boy Racer” |
The Energy Efficiency and Conservation Authority (EECA) |
| Warm Up New Zealand: Heat Smart Autumn Marketing Campaign |
RAPP Tribal | ANZ | Welcome the World – Giving a Sponsorship Back to New Zealand |
Colenso BBDO/AIM Proximity | Westpac | Westpac Chopper Appeal 2011 |
Colenso BBDO/AIM Proximity | Westpac | Westpac Vision Launch |
DraftFCB | Electricity Authority | What’s My Number |
RSVPCraft Awards Finalists:
Entrant | Nominee | Campaign |
AMP Financial Services | DNA | AMP ‘Do Your Thing’ |
Colenso BBDO/AIM Proximity | Heart of the City | Beautify Your City – A Rubbish Idea |
DDB | Cadbury New Zealand | Cadbury Share the Joy |
M&C Saatchi |
| CanTeen Magnificent Memory Machine |
Barnes, Catmur & Friends |
| Department of Advertising Standards & Regulations |
M&C Saatchi |
| Do Something Extraordinary – NZ Police |
DraftFCB | CAANZ | EFFIE™ Awards – Making It Personal |
justONE | Farmlands Trading Society | Farmlands ‘Party of the Year’ |
Colenso BBDO/AIM Proximity | Westpac | Impulse Saver |
Colenso BBDO/AIM Proximity | Frucor Beverages | Mountain Dew Skate Pinball |
DraftFCB | Genesis Energy | Neighbourhood Muck-in |
M&C Saatchi |
| New Zealand Notworth News |
Colenso BBDO/AIM Proximity | MARS New Zealand | PEDIGREE Adoption Drive: Doggelgänger |
DraftFCB | UNICEF NZ | Say No To Naff |
DDB | Lion | Steinlager – We Believe |
AIM Proximity | Toyota New Zealand | Top to Bottom – Off Road |
RAPP Tribal | ANZ | Welcome the World – Giving a Sponsorship Back to New Zealand |
DraftFCB | Electricity Authority | What’s My Number |
DraftFCB | Genesis | Win a Fence |
Student Marketer of the Year Finalists:
Entrants | Campaign |
Kate Cullinane, Raymond Tiong & Jess Woodward | Green Zones |
Lucy Morgan & Tabitha Coleman | Fast Pass |