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DraftFCB leads pack as RSVP & Nexus finalists announced

After plenty of rigorous discussions between various marketing big-brains, the finalists of the 24th RSVP and Nexus Awards have been announced and DraftFCB is sitting pretty with 12 nominations across the Nexus, RSVP and RSVP Craft categories, followed by Colenso/AIM Proximity with eight (plus three more for AIM Proximity on its own), justONE with seven, Ogilvy with five and Affinity ID with four. 

“We’re recognising the campaigns and strategies where insights have been gleaned, hearts and minds were captured and, most importantly, impressive results were achieved,” says Sue McCarty, chief executive of the Marketing Association. “Making it through as a finalist is always a great achievement in itself, and this year’s finalists represent the work that has truly attained excellence in 2011. It’s also our pleasure to recognise the up and coming talent in the industry by announcing the finalists for the New Zealand Post Student Marketer of the Year Award, who this year responded to a challenging brief from Telecom.”

Winners will be revealed at the Awards night on Friday 24 February 2012 at the Langham Hotel, Auckland. Bookings can be made online at the Awards website.

Nexus Awards Finalists

Entrant

Nominee

Campaign

Progressive Enterprises

Ogilvy

A Progressive Transformation – The Countdown Story

BNZ

 

BNZ Health Check Propensity Model

Loyalty New Zealand

Z Energy

CRM: A New Way to Connect with Fuel Customers

justONE

Farmers Trading Company

Farmers Club – One Club in Realtime

justONE

Farmers Trading Company

Farmers Club – The Three in One Solution

M&C Saatchi

 

Localist – WhatsGoodAroundHere.co.nz

Simplicity CRM

Nestlé New Zealand

NESCAFÉ Gold Sampling on Facebook

Colenso BBDO/ AIM Proximity

MARS New Zealand

PEDIGREE Adoption Drive: Doggelgänger

Telecom New Zealand

Telecom New Zealand

Telecom Prepaid Behavioural Marketing

Telecom New Zealand

RAPP Tribal

Telecom: We’re Changing the Way We Do Broadband

Jericho

Advintage

The Advintage Advantage

RAPP Tribal

Telecom New Zealand

Total Home Broadband Right Planning

justONE

Subway

Uncluttering the Wallet – the Digital Evolution of Subcard

Vodafone New Zealand

 

Vodafone RightForYou Programme

RSVP Awards Finalists


Affinity ID

Air New Zealand

“A Long Engagement” – Air New Zealand’s Airpoints Programme

Affinity ID

Air New Zealand

A Loyalty Revolution – Air New Zealand’s Everyday Airpoints Takes Off

Bay Audiology

Twenty

Bay Audiology – A New Beginning

Twenty

BMW Group New Zealand

BMW 1 Series M Promotion

DraftFCB

BMW Group New Zealand

BMW Faststart

Twenty

BMW Group New Zealand

BMW X3 Launch Mailing

DDB

Cadbury New Zealand

Cadbury Snowglobe

Countdown

Ogilvy

Countdown Gets Social

Barnes, Catmur & Friends

 

Department of Advertising Standards & Regulations

justONE

Farmers Trading Company

Farmers Club – More to Love

justONE

Farmlands Trading Society

Farmlands ‘Party of the Year’

Studio Alexander

Fletcher Building

FBuShare: Fletcher Building’s Global Employee Share Plan

JWT

Z Energy

Fish For Prizes

Air New Zealand

.99

Fit to Fly

Affinity ID

Heinz Watties

Gourmet Cat Personality Test

Saatchi & Saatchi

 

Heineken “Follow the Star”

Ogilvy

Kiwibank New Zealand

Kiwibank Green Ops

Ogilvy

Kiwibank New Zealand

Kiwibank Offset Mortgage

DraftFCB

Genesis Energy

Kustom Konnections Acquisition

DraftFCB

Genesis Energy

Kustom Konnections Rewards Programme

bcg2

Pfizer New Zealand

Launching Avigra – More Bang for Your Buck

Ogilvy

Pharmacy Brands

Life Pharmacy – “Use it or lose it” Campaign

DraftFCB

Westfield New Zealand

Lucky Days

justONE

Maclean

Maclean Eden Park Session

Colenso BBDO/AIM Proximity

Frucor Beverages

Mountain Dew Skate Pinball

DraftFCB

Genesis Energy

Neighbourhood Muck-in

DraftFCB

Cerebos Gregg’s

Real Coffee. Made Easy.

Air New Zealand

.99

Re-inventing Long-haul Travel

Rinnai New Zealand

Twenty

Rinnai’s HotFlo To Growth Promotion

AIM Proximity

Accident Compensation Corporation

Safety Week: Make Sure a Fall Doesn’t Ruin Your 2011

DDB

Lion

Steinlager – We Believe

bcg2

Lion

Te Hana. Outshine the Ordinary

The Edge

 

The Edge Lost in a Box 2 Delivered by Pizza Hut

The Edge

 

The Edge Rob the Bank with Instant Kiwi

Air New Zealand

.99

The Flyer – Air New Zealand Retail

Affinity ID

Air New Zealand

The More the Merrier – Air New Zealand’s Airpoints Programme Expansion

AIM Proximity

Toyota New Zealand

Top to Bottom – Off Road

Ogilvy

Waitakere Council – now Auckland Council

Waitakere City Council – “Boy Racer”

The Energy Efficiency and Conservation Authority (EECA)

 

Warm Up New Zealand: Heat Smart Autumn Marketing Campaign

RAPP Tribal

ANZ

Welcome the World – Giving a Sponsorship Back to New Zealand

Colenso BBDO/AIM Proximity

Westpac

Westpac Chopper Appeal 2011

Colenso BBDO/AIM Proximity

Westpac

Westpac Vision Launch

DraftFCB

Electricity Authority

What’s My Number

RSVPCraft Awards Finalists:

 

Entrant

Nominee

Campaign

AMP Financial Services

DNA

AMP ‘Do Your Thing’

Colenso BBDO/AIM Proximity

Heart of the City

Beautify Your City – A Rubbish Idea

DDB

Cadbury New Zealand

Cadbury Share the Joy

M&C Saatchi

 

CanTeen Magnificent Memory Machine

Barnes, Catmur & Friends

 

Department of Advertising Standards & Regulations

M&C Saatchi

 

Do Something Extraordinary – NZ Police

DraftFCB

CAANZ

EFFIE™ Awards – Making It Personal

justONE

Farmlands Trading Society

Farmlands ‘Party of the Year’

Colenso BBDO/AIM Proximity

Westpac

Impulse Saver

Colenso BBDO/AIM Proximity

Frucor Beverages

Mountain Dew Skate Pinball

DraftFCB

Genesis Energy

Neighbourhood Muck-in

M&C Saatchi

 

New Zealand Notworth News

Colenso BBDO/AIM Proximity

MARS New Zealand

PEDIGREE Adoption Drive: Doggelgänger

DraftFCB

UNICEF NZ

Say No To Naff

DDB

Lion

Steinlager – We Believe

AIM Proximity

Toyota New Zealand

Top to Bottom – Off Road

RAPP Tribal

ANZ

Welcome the World – Giving a Sponsorship Back to New Zealand

DraftFCB

Electricity Authority

What’s My Number

DraftFCB

Genesis

Win a Fence

 

 

Student Marketer of the Year Finalists:

 

Entrants

Campaign

Kate Cullinane, Raymond Tiong & Jess Woodward

Green Zones

Lucy Morgan & Tabitha Coleman

Fast Pass

 

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