.99 gets its hands on L’Oréal’s lotions and potions

.99 has continued its golden run of new business, winning the local L’Oréal business after a competitive pitch.

L’Oréal previously used a host of different agencies, including Savant for below-the-line, Fuse Creative and Mad Ant, and the pitch process, which is thought to have shortlisted four agencies, is thought to have been an exercise in consolidation.  

.99’s new managing director Ben Goodale, who is about to move in to the offices in Richmond Road along with the rest of the justONE team, was unable to be contacted. But it’s thought the brief included production, some creative, promotions & activation and digital across the L’Oréal Paris, Garnier and Maybelline brands. ​

The vast majority of L’Oréal​’s creative is international material that is repurposed for the local market, so .99’s studio and retail capabilities were presumably attractive. 

DraftFCB Media remains as the media agency (L’Oréal has a global alignment to UM and DraftFCB is the local affiliate in this market. It is thought to have pitched for the account). And the PR account is still held by Pead. 

In recent months, .99 has also won Genesis Energy, Sunday Star Times, Tower and Warehouse Stationery to recover super quickly from a horror year in 2012 when it lost two of its biggest clients, Air New Zealand and Vodafone. 

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