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Call me loyal: likely local lads mix it with the big boys in international awards—UPDATED

justONE clients Farmers and Subway have respectively seen Farmers Club and the Subcard loyalty programme announced as finalists in the retail category of the prestigious Colloquy Loyalty Awards,
which salute “the most transformative, customer-focused enterprise
loyalty initiatives internationally”, with .99 and New World for its
wine sale eDM the only other finalist in that category. And Fly Buys and
Air New Zealand’s co-branded card is a finalist in the innovation in
loyalty marketing.

Colloquy, a global provider of loyalty publications, education and
research, launched the awards in 2010 and expanded it globally this
year. The finalists, representing organisations spanning nine countries
including the United States, were selected by an independent jury from a
pool of entries, with members of the loyalty industry—through its more
than 40,000 subscribers—voting to determine the winners.

The
finalists are divided among five loyalty awards—finance, marketing,
retail, travel and other industries—in both North American and
international markets. And this picture of corporate over-exuberance
from the awards website shows what it would be like to win.

“These
awards are quite unique and it’s fantastic to see the successful launch
of Farmers Club recognised as a finalist, and the Subcard technology
innovation around app-based loyalty,” says justONE managing director Ben
Goodale. “Both have already won gold awards at the RSVPs, so this is
the cherry on top for the teams involved.

“Loyalty is one of
marketing’s fastest growing areas, particularly in retail where we’re
seeing a huge consumer appetite as well as technology innovation. It’s
great to see work we are involved in mixing it up on the world stage,
and it’s a credit to the New Zealand marketing scene that programmes
here are seen as being worthy of global recognition.”

American Express, Sears, Coca-Cola, Barclaycard and IHG took out awards last year, so the local entries are in good company.

To vote, you can register on the site here.

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